Shandong Huixiang Fitness Equipment Co., Ltd. was originally the Huixiang Branch of Shandong Xianghe Group Co., Ltd., and was reorganized into an independent legal entity in 2010. The company has started the design and manufacturing of electric treadmills since 1996. After nearly 20 years of struggle, Huixiang Company has developed into a self-designed software and hardware for electric treadmill control system, and the production of motors, control power supplies and instrument displays is It is integrated and is equipped with comprehensive fitness equipment manufacturers that produce elliptical machines, power equipment, dynamic bicycles, etc.

The company has strong technical strength and has a middle- and high-level technical research and development team covering domestic and foreign experts. The products are designed and manufactured strictly in accordance with international and domestic advanced standards. They have a complete series of detection and metrology equipment such as static electricity, durability, noise, and balance. , has pickling, phosphating, plastic spraying, motor, control instrument production lines and multiple assembly production lines. It has successively passed ISO9001:2008 quality system certification; EU CE safety system certification; ISO14001:2004 environmental system certification; OHSAS18001:2007 occupational health and safety management system certification, etc. The company is also a municipal technical center, undertakes the national "double project" plan and provincial key projects, and participates in the drafting of three items and leads the formulation of a national standard.

The company has successively won the "China Fitness Equipment Manufacturing Industry Electric Treadmill Demonstration Production Enterprise", "Shandong Famous Brand", "Shandong Province Famous Trademark", "Shandong Province Fitness Equipment Industry Leading Enterprise", and "Shandong Province Fitness Equipment Production Base Leading Enterprise", A series of honorary titles such as national-level "high-tech enterprise". The company has always regarded technological innovation as the core competitiveness of corporate development. It has successively obtained 70 national patents, won the "China Appearance Design Excellence Award", and is a "China Patent Shandong Star Enterprise", among which the "Electric Treadmill with Backward Walking Function" patent It won the "Excellent Invention Award" in the fitness equipment category awarded by the China Sports Goods Federation, and the company was also rated as an "Excellent Enterprise in Science and Technology Innovation" by the Ministry of Personnel and Education of the China Light Industry Federation and the China Culture and Educational Products Association. Huixiang’s “Fitness Equipment R&D Team” was also awarded the honorary title of “Excellent R&D Team” by the Boshan District Government. In 2009, Huixiang Company was awarded the first "Academician Workstation" unit in the domestic fitness equipment industry by the Shandong Provincial Department of Science and Technology, injecting strong impetus into promoting the company's combination of production, education and research; in 2011, it cooperated with Jinan University to establish The "Jinan University Practical Teaching Base" has saved strong energy in the company's technology development and new product research and development.

Huixiang takes "committed to creating happy and healthy for the public" as its corporate operation mission, takes "professional innovation, excellent quality, honest service, and win-win cooperation" as its core values, combined with the development trend of the international health industry, and targets the multi-level needs of social fitness institutions. , fully develop medium and high-end series of fitness products, and contribute high-quality products and professional services to China's National Health Project.