Founded in 1956, Hong Kong Meixin Group has developed into a large-scale catering group, with more than 950 branches in Hong Kong, China, Vietnam and Cambodia. The group's business scope is wide, including Chinese cuisine, Asian cuisine, Western cuisine, fast food, Western cakes and institutional canteens. The group also provides a series of high-quality, delicious and delicious foods, including Hong Kong Meixin Mooncakes, which have the leading sales volume. The Group is also an operator of internationally renowned brands Starbucks, Yuanqi Sushi, Yifengtang Ramen and TheCheesecakeFactory in different regions. In addition, the group established its first Sino-foreign joint venture in China in 1980, and now it provides airline food services in airports in 11 major cities in the mainland.

Cantonese cuisine

In 1971, the group introduced a brand new business concept of "Chinese food and Western service" and opened its first Chinese cuisine restaurant - Cuiyuan. It then opened a Cantonese restaurant with spacious environment and complete equipment. It is now a well-known brand under its household. There are Meixin Palace and Yingyue Tower, etc., which provide a variety of delicacies, especially for festive banquets. Cuiyuan has begun to develop domestic branches in China in 2011, and has settled in Guangzhou, Shenzhen, Shanghai and Chengdu respectively. In addition, new Chinese dishes such as August Flower, August Ju, August Xuan, and August are infused with fresh and healthy elements, and interpret the original Chinese dishes with a healthy style. Currently, all Cantonese cuisines on the whole line do not fall into MSG, leading the Cantonese cuisine trend.

Trendy dishes

Founded in 1981, Chaojiangchun has always been committed to providing high-quality and traditional Chaozhou-style dishes. The Chaoge, which was opened at the end of 2007, is full of creativity in both the environment and the dishes. It provides authentic trendy dishes, but it is replaced with "modern interpretation and modern feeling".

Beijing Sichuan Shanghai Hunan Cuisine

Following Cantonese cuisine, the group introduced food from various Chinese provinces such as Beijing, Sichuan, Shanghai, and Hunan, among which Beijing Tower is famous overseas. Other new concepts of other provinces such as Youyizhan, Purple Magnolia, Beijing Renjia, White Magnolia, Chuanhuaiju, Purple Magnolia, Meizhong? Duck, etc., integrate the essence of East-West food culture, from the combination of dishes, service, and even the restaurant atmosphere. The combination is appropriate and the Beijing, Sichuan, Shanghai and Hunan flavor is produced with unique cooking techniques.

maxconcepts

Hong Kong Meixin Group established the first high-end Western restaurant in 1956 - Meixin Restaurant: a high-end dining environment, accompanied by live band performances, bringing new dietary experiences to diners at that time, and is widely loved by celebrities and businesses in the city. .

The group continues to lead the trend and founded maxconcepts in 1998. Its concept restaurant immediately set off a new food culture in Hong Kong. Its restaurants offer Western, Japanese, Thai and Vietnamese dishes. Among them, CAFéLANDMARK, located in Central, is a hot spot for celebrities, and THAIBASIL was hailed as one of the world's 60 best new restaurants by Conde Nast Traveler in 2000. The Group is also the operator of well-known brands Lawry's The PrimeRib and The CheesecakeFactory. In 2014, the group acquired the Wildfire pancake chain.

Simplylife, launched in 2007, collects continental special bread, made daily by hand, baked on site, and provides a variety of fresh, healthy and organic options. The first domestic Xingmeile opened in Shenzhen in 2010, implementing the style of a European roadside shop. Currently, Star Melo has seven branches in Shenzhen and Guangzhou respectively.

Fast food and food service

The group opened its first fast food restaurant in 1972 and has always adhered to food quality and has also been moving forward with the times. Meixin MX, which was innovated in 2005, now has more than 120 branches, and is filled with new ideas in food, decoration design, and dining environment, bringing new inspiration to the fast food industry. Other familiar brands include can.teen, Meixin Food2, Meixin Hong Kong, Deli-O, Qianyao Baiwei and MX2, bringing a fashionable and comfortable dining experience.

Hong Kong Meixin Group has a complete and rigorous catering management, from the most basic hygiene to quality monitoring, and provides professional catering management and attendance services for various industrial and commercial, educational and medical institutions, including various parties, cocktail parties, and dinners. , anniversary celebrations, etc., and has served as the designated catering service agency for the Tsing Ma Bridge, Hong Kong International Airport and many large-scale opening ceremonies. In 2005, the Hospital Authority appointed Hong Kong Meixin Group for the first time, and in the fourth quarter of the same year, it launched the "Patient Diet Service Public-Private Collaboration Program" to provide patient dietary services to the New Territories West Hospital Network and Elizabeth Hospital. Since the same year, the Group has also managed the Chinese restaurant "Place Restaurant" and "Market Cake Shop" in Hong Kong Disneyland. In 2010, the Group participated in the Shanghai World Expo with all its affection and established a large food court of nearly 20,000 square meters in Hall 07, Area C, providing diversified Hong Kong, Asian and Western cuisine. In addition, Hong Kong Meixin was also fortunate to be the only catering representative in Hong Kong. "Chinese Food Street" shows the characteristics of Hong Kong's food culture. After the group representatives participated in the Osaka Expo Hong Kong Pavilion Restaurant (the restaurant was selected as one of the "Top Ten Best Restaurants for the Expo"), it further demonstrated the unique and diverse dining of Hong Kong to tourists from all over the world. culture.

Western cakes

Meixin Western Cake has grown from a cafe and cake shop in the 1960s to the largest western cake chain in Hong Kong, with more than 180 branches and is located along the MTR of Hong Kong, Kowloon and New Territories. Meixin Western Cake leads a new trend in bread and cakes, with unlimited creativity from materials, styles and even store decoration, and continuously launching various fresh and delicious products for customers. Since 2005, factories and flagship stores have been opened in Guangzhou to meet the rapid development needs of South China. Currently, there are more than 100 branches. In 2008, Meixin Group officially acquired Hong Kong's "Tonghaitang Co., Ltd." and operated more than 70 "Tonghaitang" in Hong Kong. The group also continued to further expand the high-end Japanese cakes and bread market, and launched a new concept store in 2010. Founded in 2012, URBAN, not only set a record of selling more than one million horn-cooked croquettes in one year of opening, but also continuously optimized its brand and created an art concept light food restaurant URBANBakeryWorks, confirming that "baking is also an art" is a model catering experience. . Maxim's CakeLab was established in 2015, combining the fine traditions of Meixin Western Cake and the popular concept of boutique Western Cakes, reflecting the belief in continuous innovation and pursuit of more refined food. The latest masterpiece also includes PaperStoneBakery, which uses traditional handmade and carefully selected high-quality ingredients to create a continental bread that combines Asian flavors.

Starbucks

Hong Kong Meixin Group introduced Starbucks to Hong Kong in May 2000, and the first Starbucks was set up in Central Trading Plaza. Over the past fifteen years, Starbucks, Hong Kong has built each branch into a "third space" for customers to stay at home and workplace, not only providing a cup of fragrant and delicious coffee, but also allowing them to enjoy a unique Starbucks experience. To this day, Starbucks has 165 branches in Hong Kong and Macau, covering commercial areas, shopping and entertainment areas or residential areas in Hong Kong. Since June 2011, Meixin Group has 100% operating rights of Starbucks in Hong Kong and Macau, and continues to expand the Starbucks brand in Hong Kong and Macao, bringing the unique Starbucks experience to customers. In 2013, the group invested in Vietnam as a Starbucks franchisee and opened its first branch in Cambodia in 2015.

Japanese restaurant chain

In 2006, Hong Kong Meixin Group began to operate the well-known Japanese slalom sushi restaurants "Motoki Sushi" and "Seniki", and delivered delicious sushi to guests for tasting in the form of a "Kaiten" conveyor belt. Yuanqi Sushi is now the largest slalom sushi chain in Hong Kong. It has been committed to continuing the authentic Japanese sushi culture and bringing seasonal and fresh high-quality ingredients to customers. In 2008, Yuanqi Sushi (Hong Kong) Co., Ltd. obtained the franchise of "Yuanqi Sushi" in South China. In 2010, the first branch was opened in China, taking Shenzhen as the starting point to further promote the culture of Yuanqi Sushi. In June 2013, Yuanqi Sushi opened its first branch in Hangzhou and in October 2013, and has developed more than 40 branches in China. Chihiko is the first high-end Japanese slalom sushi restaurant with an independent sake bar. It is dedicated to "treasure? True flavor", delivering fresh seafood directly from the Tsukiji Fish Market to bring authentic Japanese delicacies to customers; Chihiko has also been in 2013 In August, he entered Shanghai and continued to prepare authentic Japanese high-end slurry sushi with the ultimate original flavor for customers.

In 2010, the group established a new concept Japanese-style restaurant, Iiya, which uses high-quality Japanese rice and combines the best ingredients to create a bowl of delicious wells. Later, it extended the concept and established Iiya Canteen. , and later promoted Japanese Ii culture to China, and now it has branches in Beijing and Shanghai. In 2013, the group continued to work hard to establish Yushang and provided fast and high-quality takeaway sushi concept.

In 2011, the group and Japan Yifengtang became partners and opened their first branch in Hong Kong. Yifengtang was founded by Japanese ramen king Narimi Kawahara. He was named Ramen King for five times in the Japanese Palace Ramen Master Competition. The group continues the brand effect established in Hong Kong. Yuanqi Sushi, Qianqian and Yifengtang have entered Guangzhou, Shenzhen, Hangzhou, Foshan, Shanghai, Beijing and Chengdu respectively, and will develop to other cities.

Meixin Festival products

Meixin Festival products provide traditional Chinese festive foods, including New Year's greeting pastries, Dragon Boat Festival rice dumplings, Mid-Autumn Festival mooncakes and various cured flavour products. In recent years, it has been innovating and has produced a series of novel foods. Taking Meixin mooncakes as an example, in addition to traditional double yellow lotus paste and white lotus paste mooncakes, there are also low-sugar mooncakes, ice-skin mooncakes, cartoon mooncakes, etc.

Meixin Mooncake is the first mooncake brand in Hong Kong to be awarded the honor of "Q Mark Quality Products" by the Industry Association. It also obtained the HACCP (Food Safety Key Control) Certificate, "ISO9001:2008" Quality Management Certificate, "ISO22000:2005" Food Safety Management system certification has also become the leading brand in Hong Kong's mooncake sales for 18 consecutive years since 1998 (according to the Nielsen Hong Kong Mooncake Market Survey Report).