
LATINRED

LATINRED
Listen to the voice of history and touch the soul of the nation. Dong Xiao, the founder of Guangzhou Latin Red Trading Co., Ltd., is a simple and unpretentious young entrepreneur who supports national culture. He focuses on integrating the national connotation of Chinese culture that has thousands of years of Chinese culture into In the leather goods business, we will create a classic national leather goods brand that belongs to the Chinese people. Start with a piece of leather, a hammer, and a small nail, and continue the classic craftsmanship of traditional Chinese handmade leather goods. Find the strong national elements from the rich Chinese culture, and create a real leather brand creation in China with the path of independent innovation.
Brand positioning
——Latinred's brand positioning is mainly aimed at white-collar workers, civil servants, teachers and business people with personality styles.
Brand personality
——Low carbon, energetic, individual, and confident.
Target consumer groups
•People aged 25-45 (mainly white-collar workers, involving young people with fixed income and pursuing personality).
•People aged 30-50 (successful people who have successful careers and take free time in their busy schedules).
Product Series
Men and women's big bag series:
Confident, urban fashion, specially created for people who like casual, individual, confident and energetic. The product design style is simple and fashionable, free and casual, casual and natural.
Cuff series:
Business, work, shopping, and do whatever you want. The handbag series is designed with rich styles and strong practicality, and is suitable for all types of people.
Wallet Series:
The men's and women's wallet series is the company's main product series. Its design styles are rich and beautiful, and has always been loved by consumers.
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