In the 1950s, an outstanding noble woman appeared in Italy, Louis Maria.

Her family runs a famous Italian leather workshop, and the leather goods produced are exclusively for use by the royal and noble classes in Europe. Growing up in a workshop, she has a unique reading ability to use leather materials and can make some exquisite small leather pieces by herself.

The great woman used all her property to buy an island next to Sardinia and named it "POWERLAND" (PLD), which means the island of power that subverts the traditional concepts of women. Here, she built a villa and set up a leather goods workshop. The style of her handbags is full of novelty, fashion, and playfulness, but also has a strange artistic charm.

She is beautiful and bold, and seems naturally cynical in clothing and accessories. She is avant-garde and rebellious, and pursues alternative. Every piece of clothing and accessories she chooses has been modified by herself, especially the bag decoration. The style design is full of weirdness. thoughts. Every time the various banquets he attends can attract the attention of the audience. At that time, she subverted people's traditional impression of fashion and led a new rebellious trend.

Her nephew Andrea Smaltino inherited the island's leather workshop. Mr. Andrea, based on the original leather workshop, founded the brand named after the island - POWERLAND (PLD), in order to commemorate the greatest woman in his mind. Not only that, he also opened a leather boutique in Milan, dedicated to spreading to the world the concept of royal fashion that Mrs. Louis pursued for his life.
Brand development history

In 1970, Louis bought an unknown island next to Sardinia and named it POWERLAND (PLD), which was born.

In 1977, the first generation of classic embossed pattern PLD of POWERLAND (PLD) leather goods was born. Since then, this pattern has always been a symbolic pattern of POWERLAND (PLD) leather goods. It is used in all POWERLAND (PLD) luggage products and has not been around for a long time. decline

In 1993, based on the PLD embossed pattern, the POWERLAND (PLD) design team extended 4 PLD overlapping patterns to make the POWERLAND (PLD) pattern richer.

In 1996, the Paulland Group first launched the POWERLAND (PLD) brand overseas and positioned it as a high-end product. After years of accumulation, POWERLAND (PLD) has become the main female bag brand in the market.

In 2003, POWERLAND (PLD) brand entered China

In 2007, the POWERLAND (PLD) brand officially launched the market, bringing the unique Italian leather charm to every changing Chinese woman

In 2009, POWERLAND (PLD) signed a employment agreement with Turchi Master, committed to allowing millions of Chinese women to enjoy Italian classic romantic fashionable leather goods.

In 2011, Paulland Group was successfully listed in Frankfurt, Germany, which means that the POWERLAND (PLD) brand operation has entered internationalization.

In 2012, POWERLAND (PLD) launched the shell bag series. The shell bag designed by Turchi master leads the international trend and becomes a brand star product.

Today, POWERLAND (PLD) has become synonymous with "noble", "luxury" and "unique", and is a high-end luxury leather brand that millions of urban elite women are sought after.
PLD embossing

In the 1990s, the symbol of POWERLAND (PLD) brand culture - PLD embossed embossed. The classic PLD embossed pattern is arranged on the best cowhide, showing the ultimate noble atmosphere of royalty, exquisite texture effects and The natural cowhide patterns complement each other, as if they are natural, showing luxury and grandeur in every aspect.

Based on the classic embossing, the POWERLAND (PLD) design team has developed the small PLD embossing into a more honorable medium embossing, and elegantly transformed into a gold bead hot stamping pattern, creating visual surprises. It is used on exquisite leather goods of different colors, making people feel the vitality of POWERLAND (PLD).

PLD embossing perfectly interprets the brand connotation of "noble, luxury, personality, and unique", giving the soul and charm of leather goods, and blooming unique beauty of the world. Each PLD embossed highlights vitality and youth, and is deeply imprinted on the leather goods. The unparalleled exquisite craftsmanship makes people admire the master's magical craftsmanship.
PLD Shell Series

POWERLAND (PLD) new shell series, inspired by the magnificent and exotic ocean. The ocean brings people tranquility and peace. In the depths of the sea, thousands of fish swim by, forming colorful rainbows. In such a transparent and flawless environment, all colors are naturally pure, bright and perfect: purple, turquoise, olive green, and mustard, and tobacco leaf-colored shells shine in the water, reflecting the depths of the sea Light. In this free world, life is still endless. Even a faint silver refracted from the shell can shine on the beautiful moments of the surrounding bright colors. Explore and let us see such a wonderful world.

The calm and tranquility given to mankind by the ocean deeply touched the Italian design master Francesco Turchi of POWERLAND (PLD). He inspired the unique shells in the ocean and relied on his unique aesthetics and artistic cultivation to bring this natural and pure heaven. It turns into a unique concrete. The PLD shell series contains the carefully prepared life of women, and can put down their expectations and courage for this world.