LOEWE was founded in Spain in 1846 as the world's largest luxury goods company. Starting from a small leather workshop to growing into a global brand, in its development, we have always been committed to exquisite handicrafts and unparalleled leather making technology. The main workshop in Madrid is still in operation today, and our masters of craftsmen combine their accumulated process knowledge with new technologies and innovative ways of thinking to create modern products that everyone desires.

In 2013, Jonathan Anderson was appointed as Creative Director, opening the latest chapter in brand development. Since he took the helm, he has been driving a major revival of the brand. With platforms such as the redesigned brand recognition, modern craftsmanship commitment, the launch of the LOEWE Foundation Craft Award, and a series of men's and women's fashion series that have been widely acclaimed and reinterpreted gender, the brand further enhances its influential global cultural strength. “Craftsmanship is the foundation of LOEWE. As a well-known brand, we are committed to promoting pure craftsmanship. This is the cornerstone of our brand today and will always support the development of the brand.” – Jonathan Anderson, Creative Director of LOEWE Brand.

The story of LOEWE began in Spain in 1846. It was just a leather workshop at the beginning. Since then, it has always attached great importance to the application of handicrafts in modern design and precision manufacturing. In our knowledge and wisdom passed down from generation to generation, our rich craft tradition has always been the essence of the brand.

These core values ​​are reflected in our belief in the importance of craft in today’s culture, our modern interpretation of ancient artistic achievements, and our commitment to support contemporary art, craft and culture around the world.

In recent years, our focus on craftsmanship has been reflected in the cooperative production with professionals, including the LOEWE Baskets series Milan International Furniture Fair and the internationally renowned LOEWE Foundation Craft Award, etc., to ensure that the brand adheres to traditional craft practice while promoting it. An avant-garde interpretation of modern style.