Kingdeer Brand Ranking
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KINGDEER

KINGDEER

Inner Mongolia King Deer Cashmere Co., Ltd.
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Brand Introduction

Inner Mongolia Deer King Cashmere Co., Ltd. was founded in 1985 and is headquartered in Bayantara Street, Donghe District, Baotou City, Inner Mongolia Autonomous Region. The company uses cashmere as raw material to produce hundreds of varieties of products in three categories: knitting, woven and clothing. Its annual production capacity is 4 million cashmere sweaters and 1 million meters of woven fabrics. 70% of the products are exported to mainstream international markets such as the United States, Europe, Japan and South Korea. Currently, there are more than 10,000 employees at home and abroad. There are trading companies in the country, 23 branches and more than 800 terminal stores. Lu Wang products cover all seasons of men's and women's clothing and are sold in major and medium-sized cities across the country.

After more than 30 years of development, Lu Wang has become a national key leading enterprise in agricultural industrialization. The average annual raw materials purchased from farmers and herdsmen are about 2,000 tons, and the purchase funds are about 500 million yuan, benefiting hundreds of thousands of farmers and herdsmen. ; It is a national-level enterprise technology center in the cashmere industry, presided over and participated in the system and revised more than 30 national and industry group standards. It is a national-level high-tech enterprise and a designated manufacturer of national ethnic minority franchise products; it is the first batch of ISO9001 quality and ISO14001 environmental protection An enterprise with international clean production certification and 1SO18000 occupational health and safety management system certification. After 30 years of "bringing in and starting a business" and "going out and developing", the company has formed China Baotou (including dyeing, spinning, garment making, computer knitting, and woven factories), Africa Madagascar knitting factory and Southeast Asia Cambodia knitting factory 3 A production base. The company's garment export volume, overseas factory construction scale, number of employed people at home and abroad, and average annual tax payment are among the best in the same industry.

After the restructuring of Lu Wang, "integrity, responsibility, innovation, revitalization, and transcendence" is the essence and core values ​​of the company's corporate culture; "Lu Wang cashmere - quality expert, integrity in the world" is the company's brand philosophy; "using culture" is Unite people's hearts, control human nature with systems, and achieve life with brands" as the company's management philosophy.

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