361° International Limited
361° sports products include sports shoes, clothing and related accessories, and are a well-known sports brand in China. As a brand in the national sports goods industry, 361° Sports has rich experience in sports resources cooperation and product research and development, and has successively become a senior partner of the 2010 Guangzhou Asian Games; a senior partner of the Asia Olympic Council; a senior partner of the 2011 Shenzhen World University Games Games; a senior partner of the 2011 Shenzhen World University Games Games Partner; Senior Partner of the 2012 Asian Beach Games; Senior Partner of the 2014 Incheon Asian Games; Senior Partner of the 2014 World Youth Olympics; Official Partner of the 2016 Rio Olympics. In previous Olympic Games, 361° has developed sports equipment for many countries, such as the Philippines, Malaysia, Laos, Myanmar, Indonesia, Maldives, North Korea, Cambodia, Brunei, Belarus, and Latvia. In the special field, 361° is the Swedish curling team, Jabuser running stars Michael Frater and Brigitte Foster, NBA stars Kevin Love, Stephon Marbury, Beijing Olympic pole vault champion Steve Hooker, athletes Sun Yang, Ning Zetao, Ye Shiwen, etc. Provide professional product support. It has successively provided professional product support for the Chinese Table Tennis Super League, China Volleyball League, China Modern Pentathlon Team, China Triathlon Team, China National Cycling Team, China National Hockey Team, China National Handball Team, China Softball Team, etc. 361° Sports always adheres to the brand belief of "One Time of Love", provides all young consumers who love sports with both design and technology sports products, and encourages them to devote themselves to love sports regardless of gains and losses. 361° Group is a comprehensive sports goods company integrating brand, research and development, design, production and distribution. Its products include sports shoes, clothing and related accessories, children's clothing, fashion and leisure, etc. The group was established in 2003. Dedicated to becoming a respectable brand around the world. On June 30, 2009, it was successfully listed on the main board of the Hong Kong Stock Exchange with the stock code 01361·HK. As a sporting goods brand with rapid development in China, it only took 6 years from the establishment of the brand to the listing in traditional Chinese industries. Time has created a good story in the industry. In 2009, the group determined a multi-brand operation strategy and successively established 361° children's clothing, positioning it as a child aged 3-12. Jointly invest in and operate the Asia-Pacific market with ONE WAY, a famous Nordic outdoor brand.
361° International Limited
361° sports products include sports shoes, clothing and related accessories, and are a well-known sports brand in China. As a brand in the national sports goods industry, 361° Sports has rich experience in sports resources cooperation and product research and development, and has successively become a senior partner of the 2010 Guangzhou Asian Games; a senior partner of the Asia Olympic Council; a senior partner of the 2011 Shenzhen World University Games Games; a senior partner of the 2011 Shenzhen World University Games Games Partner; Senior Partner of the 2012 Asian Beach Games; Senior Partner of the 2014 Incheon Asian Games; Senior Partner of the 2014 World Youth Olympics; Official Partner of the 2016 Rio Olympics. In previous Olympic Games, 361° has developed sports equipment for many countries, such as the Philippines, Malaysia, Laos, Myanmar, Indonesia, Maldives, North Korea, Cambodia, Brunei, Belarus, and Latvia. In the special field, 361° is the Swedish curling team, Jabuser running stars Michael Frater and Brigitte Foster, NBA stars Kevin Love, Stephon Marbury, Beijing Olympic pole vault champion Steve Hooker, athletes Sun Yang, Ning Zetao, Ye Shiwen, etc. Provide professional product support. It has successively provided professional product support for the Chinese Table Tennis Super League, China Volleyball League, China Modern Pentathlon Team, China Triathlon Team, China National Cycling Team, China National Hockey Team, China National Handball Team, China Softball Team, etc. 361° Sports always adheres to the brand belief of "One Time of Love", provides all young consumers who love sports with both design and technology sports products, and encourages them to devote themselves to love sports regardless of gains and losses. 361° Group is a comprehensive sports goods company integrating brand, research and development, design, production and distribution. Its products include sports shoes, clothing and related accessories, children's clothing, fashion and leisure, etc. The group was established in 2003. Dedicated to becoming a respectable brand around the world. On June 30, 2009, it was successfully listed on the main board of the Hong Kong Stock Exchange with the stock code 01361·HK. As a sporting goods brand with rapid development in China, it only took 6 years from the establishment of the brand to the listing in traditional Chinese industries. Time has created a good story in the industry. In 2009, the group determined a multi-brand operation strategy and successively established 361° children's clothing, positioning it as a child aged 3-12. Jointly invest in and operate the Asia-Pacific market with ONE WAY, a famous Nordic outdoor brand.
Beijing Trendy Sports Development Co., Ltd.
Chinese people often call it "back-to-back". It started in Italy in 1916. It is an international sports and casual clothing brand. Its products are positioned at the vibrant young and fashionable people aged 18-35. It is famous all over the world for its sports, fashion, sexy and taste brand concepts. Kappa is an Italian sports and casual clothing company established in 1916 in Turin, northwestern Italy. It was formerly a small company called mct. The company's full name is "societa anonima calzificio torinese". In 1993, Kappa Kappa was acquired by a consortium called basic properties and received strong financial support from fashion brand Benetton, making Kappa stronger and has become a privately owned sports product group in Europe. On February 9, 1999, Kappa went to a higher level and won the favor of the world team Italian national football team, which greatly increased Kapa Kappa's reputation. The origin of KAPPA trademark LOGO In 1969, a pair of male and female models sat down to rest between work, and the photographer accidentally captured this picture, thus giving birth to this world-renowned brand LOGO. This romantic character mark has been used to this day and has become a visual symbol that has become popular all over the world. Kappa is the 10th word of the Greek alphabet. Kappa's LOGO pronunciation is Omini (Gemini). The reason why the couple sits back to back is because Kappa believes that men and women can share the joy of exercise together. And both men and women should support each other in order to achieve their goals, both on and off the court. Chinese market - KAPPA China Trends (Group) Co., Ltd., Hong Kong United Trading Shares Listing No. 3818, together with its subsidiary "The Group"), is an international sportswear brand enterprise. The Group is mainly engaged in the design, development, marketing and distribution of sportswear brands. Since May 30, 2006, China Trends has been the entire equity holder of the Kappa brand in China and Macau. The Group took another important step in April 2008, acquiring PHENIX, which owns the KAPPA brand and the PHENIX brand in Japan, opening a new chapter in China's multi-brand strategy. China Trends will enrich the regional brand portfolio, expand the product categories of the Group, and open up opportunities for developing China's skiing and outdoor sportswear markets. By integrating Japan's PHENIX's design and R&D capabilities and experienced R&D specialists, we will further strengthen China. Trends to the existing R&D technology and capabilities, and provides a solid platform for the long-term development of KAPPA and other brands in the Chinese market. Brand positioning KAPPA's brand positioning is sporty, fashionable, sexy, and taste. The target consumers are people aged 18 to 35, who are full of vitality, youth and fashion in life and clothing. KAPPA was born in Italy in the late 1950s and gradually developed into a European sports and casual clothing brand in the 1960s and 1970s. KAPPA is marked as two men and women sitting back to back, representing a sporty, youthful and enthusiastic lifestyle. In early 2002, China's trend brought KAPPA, which was full of Mediterranean blue romance and passion, to China, and passed on the new sports fashion concept to Chinese consumers. Since May 2006, China Trend has owned KAPPA's brand ownership in mainland China and Macau, and has independent product research and development, marketing promotion, sales organization and pipeline strategy.
Beijing Trendy Sports Development Co., Ltd.
Chinese people often call it "back-to-back". It started in Italy in 1916. It is an international sports and casual clothing brand. Its products are positioned at the vibrant young and fashionable people aged 18-35. It is famous all over the world for its sports, fashion, sexy and taste brand concepts. Kappa is an Italian sports and casual clothing company established in 1916 in Turin, northwestern Italy. It was formerly a small company called mct. The company's full name is "societa anonima calzificio torinese". In 1993, Kappa Kappa was acquired by a consortium called basic properties and received strong financial support from fashion brand Benetton, making Kappa stronger and has become a privately owned sports product group in Europe. On February 9, 1999, Kappa went to a higher level and won the favor of the world team Italian national football team, which greatly increased Kapa Kappa's reputation. The origin of KAPPA trademark LOGO In 1969, a pair of male and female models sat down to rest between work, and the photographer accidentally captured this picture, thus giving birth to this world-renowned brand LOGO. This romantic character mark has been used to this day and has become a visual symbol that has become popular all over the world. Kappa is the 10th word of the Greek alphabet. Kappa's LOGO pronunciation is Omini (Gemini). The reason why the couple sits back to back is because Kappa believes that men and women can share the joy of exercise together. And both men and women should support each other in order to achieve their goals, both on and off the court. Chinese market - KAPPA China Trends (Group) Co., Ltd., Hong Kong United Trading Shares Listing No. 3818, together with its subsidiary "The Group"), is an international sportswear brand enterprise. The Group is mainly engaged in the design, development, marketing and distribution of sportswear brands. Since May 30, 2006, China Trends has been the entire equity holder of the Kappa brand in China and Macau. The Group took another important step in April 2008, acquiring PHENIX, which owns the KAPPA brand and the PHENIX brand in Japan, opening a new chapter in China's multi-brand strategy. China Trends will enrich the regional brand portfolio, expand the product categories of the Group, and open up opportunities for developing China's skiing and outdoor sportswear markets. By integrating Japan's PHENIX's design and R&D capabilities and experienced R&D specialists, we will further strengthen China. Trends to the existing R&D technology and capabilities, and provides a solid platform for the long-term development of KAPPA and other brands in the Chinese market. Brand positioning KAPPA's brand positioning is sporty, fashionable, sexy, and taste. The target consumers are people aged 18 to 35, who are full of vitality, youth and fashion in life and clothing. KAPPA was born in Italy in the late 1950s and gradually developed into a European sports and casual clothing brand in the 1960s and 1970s. KAPPA is marked as two men and women sitting back to back, representing a sporty, youthful and enthusiastic lifestyle. In early 2002, China's trend brought KAPPA, which was full of Mediterranean blue romance and passion, to China, and passed on the new sports fashion concept to Chinese consumers. Since May 2006, China Trend has owned KAPPA's brand ownership in mainland China and Macau, and has independent product research and development, marketing promotion, sales organization and pipeline strategy.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
Columbia Sportswear Trading (Shanghai) Co., Ltd.
Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.
The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.
Patagonia, Inc.
The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.
Shanghai United Asia Business Co., Ltd.
Reebok, an internationally renowned sports and casual shoes and clothing brand, was established in the UK in 1958. Its predecessor was the Sports Shoes Co., Ltd. founded by Joseph Foster in Bolton, England in 1895. In March 2022, Reebok was merged into operation and manufacturing under the AuthenticBrands Group, a US brand management company. From leisure and fitness to street fashion, Reebok, an international sports brand that never follows the rules, has continuously brought the rebellious and sincere pioneer ICON to the younger generation and inherited the pioneer's fitness DNA and profound With the accumulation of street culture, Reebok encourages everyone to break through their own limits, embrace the unknown, fitness and exceptional lifestyle, and embrace their own future with a firm self-attitude. Reebok's powerful ICON products have inherited a profound cultural heritage and many cutting-edge technologies, including flagship shoes in the fitness field, FLOATRIDE series with cushioning technology, Pioneer design running shoes ZIG, and old INSTAPUMP FURY in the trend field, small The white shoes CLUBC and Classic Leather series together form the brand's solid product foundation.
Shanghai United Asia Business Co., Ltd.
Reebok, an internationally renowned sports and casual shoes and clothing brand, was established in the UK in 1958. Its predecessor was the Sports Shoes Co., Ltd. founded by Joseph Foster in Bolton, England in 1895. In March 2022, Reebok was merged into operation and manufacturing under the AuthenticBrands Group, a US brand management company. From leisure and fitness to street fashion, Reebok, an international sports brand that never follows the rules, has continuously brought the rebellious and sincere pioneer ICON to the younger generation and inherited the pioneer's fitness DNA and profound With the accumulation of street culture, Reebok encourages everyone to break through their own limits, embrace the unknown, fitness and exceptional lifestyle, and embrace their own future with a firm self-attitude. Reebok's powerful ICON products have inherited a profound cultural heritage and many cutting-edge technologies, including flagship shoes in the fitness field, FLOATRIDE series with cushioning technology, Pioneer design running shoes ZIG, and old INSTAPUMP FURY in the trend field, small The white shoes CLUBC and Classic Leather series together form the brand's solid product foundation.
New Balance Trading (China) Co., Ltd.
New Balance, founded in the United States in 1906, is a legendary running shoe brand worldwide. It enjoys the reputation of "King of Jogging Shoes". It is a well-known company in high-tech and high-quality sports and leisure products in the world. In 1906, William J. Riley established a foot arch support company in Boston, USA, called New Balance, which specializes in customizing plastic surgery foot arch supporters and orthodontic shoes. One day, when he was observing the chicks in the yard, he found that the three claws of the chicks could maintain balance, so he applied the inspiration to the design and development of the foot arch supporter, and the name of New Balance should be used. Born, and Mr. Riley is inspired by the shape of the chick's claws, it has become a legendary story. As the business continued to grow, New Balance in the 1950s began making professional sneakers for local runners, including MIT's track and field team. In 1956, the Paul and his wife bought New Balance from Mr. Riley. Since then, footwear manufacturing has grown into the company's main business for steady growth. In 1960, New Balance produced the "TRACKSTER" series of sneakers, which is the world's first sneaker that can provide multi-width lasts, which has become an innovation in the shoemaking industry. In the 1970s, the current Chairman, Mr. James S. Davis, bought New Balance on Marathon Day in Boston, and began a new step. Since then, in addition to committed to the research and development of high-tech functional materials, New Balance also provides humanized services of six width lasts and two height uppers to meet various different foot types. It is the only imported from the United States Sneakers. Its exclusive high shock absorbing pad can effectively absorb 99% of the ground reaction force, and is therefore loved by heads of state and elites from all walks of life. It is a multi-functional shoe that enjoys the reputation of "the president's jogging shoe". It is ranked No. 1 in the United States. Second shoe company. “If you wear New Balance, you must be a great runner!” — Jim Davis, CEO of New Balance. In 1972, New Balance produced 30 pairs of racing shoes a day, which can provide five-width lasts and two-height uppers. Although the cost is very high, New Balance aims to allow athletes to best demonstrate their athletic potential. ,spare no effort. New Balance has its unique culture: insisting on producing shoes of multiple widths and heights: this is a design for human nature, and it is also the most basic care, bringing the most comfortable and close shoe shape to every consumer. New Balance does not sign contracts with sports stars. Because shoes suitable for celebrities are not necessarily suitable for most consumers to wear, New Balance invests expenses in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesperson." New Balance is the only international sports brand with exclusive factories in the United States, five in the United States and two in Europe. New Balance is a private company, not a stock listed company, so it can have greater development space; at the same time, it is easier to implement the inheritance of company culture. New Balance has always been committed to shoemaking technology. To this day, a brand that has experienced 110 years of ups and downs, is still constantly developing more ergonomic shoes with emerging technologies. With the goal of pursuing an extremely comfortable feeling of wearing shoes, combined with the popular design feeling, New Balance has become the perfect representative of retro and innovation. As a leader in global sports brands, New Balance adheres to the company spirit of high standards, 100% customer satisfaction, and teamwork. It continuously innovates and improves in technological materials, product appearance and comfort, so as to maximize every athlete Use your sports potential to the limit and enjoy a balanced and comfortable life without any effort. Another major feature of New Balance is the variety of sizes that are different from other sports brands. New Balance offers different widths of the same size, including narrow, standard and wide, and thin in narrow and wide. It is divided into different degrees, so choosing a pair of New Balance shoes will be quite comfortable to wear. The reason why New Balance has become the second largest brand of sports shoes in the United States without asking celebrities to advertise, even surpassing brands such as Adidas is because the company can do a great job in the market. Accurate positioning. It is different from Nike or Adidas. Its positioning is mainly aimed at adults who have certain requirements for shoe comfort. It believes that this part of customers will turn from the appearance of the shoe to paying attention to the comfort level of the shoe and the protection of the foot. , and also has strong purchasing power. And because of its unique positioning, it hardly divides the market with several other shoe giants.
New Balance Trading (China) Co., Ltd.
New Balance, founded in the United States in 1906, is a legendary running shoe brand worldwide. It enjoys the reputation of "King of Jogging Shoes". It is a well-known company in high-tech and high-quality sports and leisure products in the world. In 1906, William J. Riley established a foot arch support company in Boston, USA, called New Balance, which specializes in customizing plastic surgery foot arch supporters and orthodontic shoes. One day, when he was observing the chicks in the yard, he found that the three claws of the chicks could maintain balance, so he applied the inspiration to the design and development of the foot arch supporter, and the name of New Balance should be used. Born, and Mr. Riley is inspired by the shape of the chick's claws, it has become a legendary story. As the business continued to grow, New Balance in the 1950s began making professional sneakers for local runners, including MIT's track and field team. In 1956, the Paul and his wife bought New Balance from Mr. Riley. Since then, footwear manufacturing has grown into the company's main business for steady growth. In 1960, New Balance produced the "TRACKSTER" series of sneakers, which is the world's first sneaker that can provide multi-width lasts, which has become an innovation in the shoemaking industry. In the 1970s, the current Chairman, Mr. James S. Davis, bought New Balance on Marathon Day in Boston, and began a new step. Since then, in addition to committed to the research and development of high-tech functional materials, New Balance also provides humanized services of six width lasts and two height uppers to meet various different foot types. It is the only imported from the United States Sneakers. Its exclusive high shock absorbing pad can effectively absorb 99% of the ground reaction force, and is therefore loved by heads of state and elites from all walks of life. It is a multi-functional shoe that enjoys the reputation of "the president's jogging shoe". It is ranked No. 1 in the United States. Second shoe company. “If you wear New Balance, you must be a great runner!” — Jim Davis, CEO of New Balance. In 1972, New Balance produced 30 pairs of racing shoes a day, which can provide five-width lasts and two-height uppers. Although the cost is very high, New Balance aims to allow athletes to best demonstrate their athletic potential. ,spare no effort. New Balance has its unique culture: insisting on producing shoes of multiple widths and heights: this is a design for human nature, and it is also the most basic care, bringing the most comfortable and close shoe shape to every consumer. New Balance does not sign contracts with sports stars. Because shoes suitable for celebrities are not necessarily suitable for most consumers to wear, New Balance invests expenses in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesperson." New Balance is the only international sports brand with exclusive factories in the United States, five in the United States and two in Europe. New Balance is a private company, not a stock listed company, so it can have greater development space; at the same time, it is easier to implement the inheritance of company culture. New Balance has always been committed to shoemaking technology. To this day, a brand that has experienced 110 years of ups and downs, is still constantly developing more ergonomic shoes with emerging technologies. With the goal of pursuing an extremely comfortable feeling of wearing shoes, combined with the popular design feeling, New Balance has become the perfect representative of retro and innovation. As a leader in global sports brands, New Balance adheres to the company spirit of high standards, 100% customer satisfaction, and teamwork. It continuously innovates and improves in technological materials, product appearance and comfort, so as to maximize every athlete Use your sports potential to the limit and enjoy a balanced and comfortable life without any effort. Another major feature of New Balance is the variety of sizes that are different from other sports brands. New Balance offers different widths of the same size, including narrow, standard and wide, and thin in narrow and wide. It is divided into different degrees, so choosing a pair of New Balance shoes will be quite comfortable to wear. The reason why New Balance has become the second largest brand of sports shoes in the United States without asking celebrities to advertise, even surpassing brands such as Adidas is because the company can do a great job in the market. Accurate positioning. It is different from Nike or Adidas. Its positioning is mainly aimed at adults who have certain requirements for shoe comfort. It believes that this part of customers will turn from the appearance of the shoe to paying attention to the comfort level of the shoe and the protection of the foot. , and also has strong purchasing power. And because of its unique positioning, it hardly divides the market with several other shoe giants.
CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.
PVH Corp
CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.
Asics (China) Trading Co., Ltd.
ASICS is a running shoe sports brand founded by Japanese industrialist Kihachiro Onitsuka. The brand name comes from the acronym of the Latin motto "anima sana in corporate sano", which means "a sound spirit is contained in a strong body". ASICS brand adheres to high-tech and high-quality standards and has developed a number of patents. Its products represent Japan's exquisite and professional national culture, combining wearer injury and sports fun, laying the foundation for the global sports brand. status. The company has made great progress in indoor sports shoes and invented CUPSOLE to provide basketball players with footwear products with better performance. During the preparations for the 1956 Melbourne Olympics, ONITSUKA set the business philosophy of ASCIS: to develop products suitable for sports. The new rubber formula provides good cushioning performance. So the magic running shoes were born in 1960. This is every shoe with a ventilation system. Marathon legend ABEBEBIKILA chose TIGER shoes when she started wearing running shoes in 1961. In order to make the shoes more comfortable and fit the feet, TIGER measured the feet of no less than 20,000 people for technical reference. At the 1964 Tokyo Olympics, athletes wearing TIGER brand shoes won a total of 46 medals.
Asics (China) Trading Co., Ltd.
ASICS is a running shoe sports brand founded by Japanese industrialist Kihachiro Onitsuka. The brand name comes from the acronym of the Latin motto "anima sana in corporate sano", which means "a sound spirit is contained in a strong body". ASICS brand adheres to high-tech and high-quality standards and has developed a number of patents. Its products represent Japan's exquisite and professional national culture, combining wearer injury and sports fun, laying the foundation for the global sports brand. status. The company has made great progress in indoor sports shoes and invented CUPSOLE to provide basketball players with footwear products with better performance. During the preparations for the 1956 Melbourne Olympics, ONITSUKA set the business philosophy of ASCIS: to develop products suitable for sports. The new rubber formula provides good cushioning performance. So the magic running shoes were born in 1960. This is every shoe with a ventilation system. Marathon legend ABEBEBIKILA chose TIGER shoes when she started wearing running shoes in 1961. In order to make the shoes more comfortable and fit the feet, TIGER measured the feet of no less than 20,000 people for technical reference. At the 1964 Tokyo Olympics, athletes wearing TIGER brand shoes won a total of 46 medals.
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Kering Group
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Mingtian Garment (Shanghai) Co., Ltd.
The legendary story of the French LACOSTE brand was born in 1933. That year, René Lacoste used light and breathable small elevated mesh fabric to make a light and comfortable short-sleeved jersey, replacing the hard traditional long-sleeved jersey, which set off a game. The men's clothing revolution has created the LACOSTE classic POLO shirt that is now well-known. Over the past 80 years, LACOSTE has been constantly innovating and always pursuing an elegant and comfortable style, gradually becoming a brand that embodies the elegant French lifestyle. Today, LACOSTE demonstrates its brand philosophy that advocates the art of life through a comprehensive product range, including men's clothing, women's clothing, children's clothing, shoes, perfume, leather goods, glasses, watches, belts, home products and fashion jewelry. LACOSTE has always adhered to authenticity and elegance as an important element of brand success. Today, the crocodile logo is a style pioneered by René Lacoste, his wife Simone Lacoste and his daughter Catherine Lacoste in tennis courts, golf courses and people's daily lives.
Mingtian Garment (Shanghai) Co., Ltd.
The legendary story of the French LACOSTE brand was born in 1933. That year, René Lacoste used light and breathable small elevated mesh fabric to make a light and comfortable short-sleeved jersey, replacing the hard traditional long-sleeved jersey, which set off a game. The men's clothing revolution has created the LACOSTE classic POLO shirt that is now well-known. Over the past 80 years, LACOSTE has been constantly innovating and always pursuing an elegant and comfortable style, gradually becoming a brand that embodies the elegant French lifestyle. Today, LACOSTE demonstrates its brand philosophy that advocates the art of life through a comprehensive product range, including men's clothing, women's clothing, children's clothing, shoes, perfume, leather goods, glasses, watches, belts, home products and fashion jewelry. LACOSTE has always adhered to authenticity and elegance as an important element of brand success. Today, the crocodile logo is a style pioneered by René Lacoste, his wife Simone Lacoste and his daughter Catherine Lacoste in tennis courts, golf courses and people's daily lives.
Hugo Boss (Shanghai) Trading Co., Ltd.
Hugo Boss originated in Germany in 1923 and started with the production of work clothes, waterproof suits, raincoats and uniforms. Its design and image began to be very masculine, starting with men's clothing with a calm style, and it was not until 1972 that it officially entered the fashion industry. The style of HUGO BOSS is based on the traditional European image and has a strong German atmosphere. It never goes with the flow, its design is restrained and elegant, without pretentious details, and without extra accessories, but it pays attention to social recognition. HUGO BOSS has opened specialty stores in more than 100 countries and regions around the world. Its products have always been highly respected for their quality, taste and luxurious temperament. In addition to men's clothing, HUGO BOSS has also developed a women's clothing series. The brand's glasses, perfumes, watches, shoes and leather goods have also won the market recognition for its excellent quality.
Hugo Boss (Shanghai) Trading Co., Ltd.
Hugo Boss originated in Germany in 1923 and started with the production of work clothes, waterproof suits, raincoats and uniforms. Its design and image began to be very masculine, starting with men's clothing with a calm style, and it was not until 1972 that it officially entered the fashion industry. The style of HUGO BOSS is based on the traditional European image and has a strong German atmosphere. It never goes with the flow, its design is restrained and elegant, without pretentious details, and without extra accessories, but it pays attention to social recognition. HUGO BOSS has opened specialty stores in more than 100 countries and regions around the world. Its products have always been highly respected for their quality, taste and luxurious temperament. In addition to men's clothing, HUGO BOSS has also developed a women's clothing series. The brand's glasses, perfumes, watches, shoes and leather goods have also won the market recognition for its excellent quality.
VF Apparel (China) Co., Ltd.
Founded in 1966, The North Face® is an important member of the VF Group, a listed American company. It is headquartered in a LEED Platinum-Certified Energy-saving and Environmental Protection Industrial Park in California, USA. It is committed to every time for outdoor athletes. Severe adventures provide professional equipment. As the world's leading outdoor sports brand today, The North Face® helps the world explore and challenge the limits of human potential with products that have been tested and explored by athletes and adapted to various outdoor needs. At the same time, the brand has always been committed to protecting the outdoor environment and reducing the impact of human beings on the natural environment to a lower level through various sustainable development projects.
VF Apparel (China) Co., Ltd.
Founded in 1966, The North Face® is an important member of the VF Group, a listed American company. It is headquartered in a LEED Platinum-Certified Energy-saving and Environmental Protection Industrial Park in California, USA. It is committed to every time for outdoor athletes. Severe adventures provide professional equipment. As the world's leading outdoor sports brand today, The North Face® helps the world explore and challenge the limits of human potential with products that have been tested and explored by athletes and adapted to various outdoor needs. At the same time, the brand has always been committed to protecting the outdoor environment and reducing the impact of human beings on the natural environment to a lower level through various sustainable development projects.
adidas Sports (China) Co., Ltd.
adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.
adidas Sports (China) Co., Ltd.
adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
Anta Sports Products Limited
The century-old sports fashion brand FILA was founded in the small town of Biella in Italy in 1911. It is a textile and knitted clothing company founded by the FILA brothers. In the 1970s, in order to cooperate with diversified development, FILA turned to sports clothing and developed series such as tennis, golf, fitness, skiing, mountaineering, basketball. FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, Russia, etc. In 1982, FILA brothers successfully registered the FILA trademark in China. In 2009, Anta Group acquired the trademark operation rights of the FILA brand in mainland China, Hong Kong, and Macau (only commercial negotiation results, excluding Taiwan, hereinafter referred to as FILA China), and Acquisition of trademark operating rights in Singapore in 2017. After the acquisition, FILA products, sales, celebrities and other resources insist on independent operation, combining sports, life and fashion, and focusing on fashion sports. Positioned in high-end sports fashion, FILA China adheres to the brand concept of "LIVE YOUR ELEGANCE, the body is happy and elegant", subverts the traditional sports image, and conveys the unchanging enthusiasm and vitality with Italian elegant style. In addition, FILA China adheres to an international perspective operation strategy, maintains close contact with FILA's global operation team, and has multiple overseas design centers around the world, integrating high-quality global design resources. At the same time, it also imports FILA's best-selling products from abroad every year to meet the needs of FILA's globally. Domestic consumer demand. In terms of product quality control, FILA has established a strict internal control quality management system according to national industry standards, and has improved the entire process management from supplier management, design and development quality management, production quality management, storage and transportation quality management, and sales quality management. Meet the ever-increasing consumer experience needs.
Anta Sports Products Limited
The century-old sports fashion brand FILA was founded in the small town of Biella in Italy in 1911. It is a textile and knitted clothing company founded by the FILA brothers. In the 1970s, in order to cooperate with diversified development, FILA turned to sports clothing and developed series such as tennis, golf, fitness, skiing, mountaineering, basketball. FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, Russia, etc. In 1982, FILA brothers successfully registered the FILA trademark in China. In 2009, Anta Group acquired the trademark operation rights of the FILA brand in mainland China, Hong Kong, and Macau (only commercial negotiation results, excluding Taiwan, hereinafter referred to as FILA China), and Acquisition of trademark operating rights in Singapore in 2017. After the acquisition, FILA products, sales, celebrities and other resources insist on independent operation, combining sports, life and fashion, and focusing on fashion sports. Positioned in high-end sports fashion, FILA China adheres to the brand concept of "LIVE YOUR ELEGANCE, the body is happy and elegant", subverts the traditional sports image, and conveys the unchanging enthusiasm and vitality with Italian elegant style. In addition, FILA China adheres to an international perspective operation strategy, maintains close contact with FILA's global operation team, and has multiple overseas design centers around the world, integrating high-quality global design resources. At the same time, it also imports FILA's best-selling products from abroad every year to meet the needs of FILA's globally. Domestic consumer demand. In terms of product quality control, FILA has established a strict internal control quality management system according to national industry standards, and has improved the entire process management from supplier management, design and development quality management, production quality management, storage and transportation quality management, and sales quality management. Meet the ever-increasing consumer experience needs.
Lululemon Trading (Shanghai) Co., Ltd.
Since its establishment in Vancouver's picturesque Kislano in 1998, lululemon has adhered to the original intention of conveying the "Red Khan Lifestyle Philosophy". Through various hot sweat forms other than yoga and yoga , real conversations with community members, sharing the core brand values and brand culture, helping people achieve more meaningful life goals. After more than 20 years of growth, lululemon has not only become the source of inspiration to inspire and inspire people to achieve a better life, but also shares the brand's philosophy of reshen life with more community partners to jointly open up a positive and healthy sports lifestyle and welcome the Surprises and infinite possibilities in life .
Lululemon Trading (Shanghai) Co., Ltd.
Since its establishment in Vancouver's picturesque Kislano in 1998, lululemon has adhered to the original intention of conveying the "Red Khan Lifestyle Philosophy". Through various hot sweat forms other than yoga and yoga , real conversations with community members, sharing the core brand values and brand culture, helping people achieve more meaningful life goals. After more than 20 years of growth, lululemon has not only become the source of inspiration to inspire and inspire people to achieve a better life, but also shares the brand's philosophy of reshen life with more community partners to jointly open up a positive and healthy sports lifestyle and welcome the Surprises and infinite possibilities in life .
Levi Strauss & Co. (Shanghai) Commercial Co., Ltd.
People often say that the most popular and often the easiest to date, but Lev's has created an immortal legend. Since the birth of the first pair of jeans in 1853 , the world has experienced 150 years of turmoil, and Leⅵs has interpreted the 150-year bull king myth. As jeans become a fashion logo around the world, with the evolution of denim culture, Levs maintains its original spirit and courage and is still recognized as a world-renowned denim brand. In 1853, LEVI STRAUSS founded LEVI STRAUSS&CO (LS&CO) in San Francisco, which was in the gold rush. In 1873, he and JACOB DAVIS in Reno City, Nevada successfully obtained the patent for the use of copper rivets on men's work pants. The first blue Colorful jeans were born. Since the double horse leather label in 1886 confirmed the durability of rivet clothing, LS&CO was founded in 1890. Among all the products, one of the button jeans called WAIS OVERALLS is divided into 501, which is the classic jeans Levs501 jeans. Over the past 150 years, Levs' continuous creativity has maintained the original traditional design of LEVI STRAUSS, and has created an international brand suitable for both young and old according to trends and people's needs. While providing customers with comprehensive service, they also bring their jeans to the world. Because of its strong tolerance, jeans play an elusive role in the fashion industry: on the one hand, they are always popular classics, and have never faded for 150 years, but on the other hand, they are praised by consumers of all countries and ages, becoming the essence of civilian fashion. , always appearing with an unruly expression, becoming a representative of anti-popularity. Different brands of jeans have their own expressions, and the classics in the lock are still the Leⅵs brand that just celebrated its 150th anniversary. I don’t know if LEV STRAUSS dreamed that such sturdy pants would walk into everyone’s wardrobe. Now, Levi’s has become synonymous with American jeans. Les has many jeans series, and 501 is the legend of the legend.
Levi Strauss & Co. (Shanghai) Commercial Co., Ltd.
People often say that the most popular and often the easiest to date, but Lev's has created an immortal legend. Since the birth of the first pair of jeans in 1853 , the world has experienced 150 years of turmoil, and Leⅵs has interpreted the 150-year bull king myth. As jeans become a fashion logo around the world, with the evolution of denim culture, Levs maintains its original spirit and courage and is still recognized as a world-renowned denim brand. In 1853, LEVI STRAUSS founded LEVI STRAUSS&CO (LS&CO) in San Francisco, which was in the gold rush. In 1873, he and JACOB DAVIS in Reno City, Nevada successfully obtained the patent for the use of copper rivets on men's work pants. The first blue Colorful jeans were born. Since the double horse leather label in 1886 confirmed the durability of rivet clothing, LS&CO was founded in 1890. Among all the products, one of the button jeans called WAIS OVERALLS is divided into 501, which is the classic jeans Levs501 jeans. Over the past 150 years, Levs' continuous creativity has maintained the original traditional design of LEVI STRAUSS, and has created an international brand suitable for both young and old according to trends and people's needs. While providing customers with comprehensive service, they also bring their jeans to the world. Because of its strong tolerance, jeans play an elusive role in the fashion industry: on the one hand, they are always popular classics, and have never faded for 150 years, but on the other hand, they are praised by consumers of all countries and ages, becoming the essence of civilian fashion. , always appearing with an unruly expression, becoming a representative of anti-popularity. Different brands of jeans have their own expressions, and the classics in the lock are still the Leⅵs brand that just celebrated its 150th anniversary. I don’t know if LEV STRAUSS dreamed that such sturdy pants would walk into everyone’s wardrobe. Now, Levi’s has become synonymous with American jeans. Les has many jeans series, and 501 is the legend of the legend.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Co., Ltd.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
