
IKEA

IKEA
In 1953, Mr. Ingwa Kamprad founded IKEA in the Swedish town of Amhot, which is full of nature, and operates in the form of catalog mail order. Today, IKEA has become a global home brand, providing affordable, excellent design and comfortable use to people around the world. We have gone through a long journey from a small business in a Swedish town, but our vision is consistent, to “create a better daily life for the public.” Let’s explore the IKEA story together to learn more about the IKEA brand heritage, the driving force that drives us forward, and how we focus on making a positive impact for both humanity and the planet.
Business philosophy: Provide a wide variety of household goods that are beautiful and practical, affordable to the public. In other words, the products created by IKEA should be beautifully designed, powerful, sustainable, high-quality and affordable. IKEA calls it "democratic design" because IKEA believes that high-quality household goods are something that everyone should enjoy.
Popular excellent products often produce large quantities, so companies can reach better deals and strive to make the product affordable. In addition, when packaging and transporting products, space-saving flat packaging is used, thereby reducing storage and transportation costs and further reducing product prices.
The sales mainly include about 10,000 products, including seats/sofa series, office supplies, bedroom series, kitchen series, lighting series, textiles, cooking utensils series, house storage series, children's products series, etc.
IKEA Group has been changed to Ingka Group
In terms of operating entities, the company gradually shifted from IKEA Group to Ingka Group. The company does this because many of the businesses it operates are similar to IKEA Retail, which strictly speaking are not part of IKEA's philosophy. At the same time, the company also intends to clarify the group identity related to the IKEA franchise system.
Ingka Group has three major business areas: IKEA Retail, Ingka Investment and Ingka Center. IKEA Retail is the company's core business area. According to the IKEA franchise system, the company operates IKEA retail business as a franchised dealer. Ingka Group is a global large-scale home furnishing retailer, operating 367 IKEA shopping malls in 30 markets around the world.
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