Suzhou Huixiangyuan Food Co., Ltd. was established in April 2004. After nearly 20 years of development, it has developed into a modern enterprise integrating Fuli Ma Chicken breeding, breeding, R&D, processing and sales, and Anhui Province's provincial level. Leading enterprise in agricultural industrialization. The "Huixiangyuan" brand Fuli Ji roast chicken operated by the company has won many honors.

In 2021, the company invested 5 million yuan to establish Huixiangyuan live broadcast base. Based on the base, it established its own live broadcast team, including live broadcast integrated with "anchors + assisted broadcast + operation + central control + customer service + e-commerce warehouse". Team, formulate a "online + offline" marketing activity plan, and create Fuliji roast chicken brand voice and anchor cooperation. In 2022, there will be 30 self-broadcast teams, 20 self-operated accounts, more than 2 billion views, and more than 60 million sales.

The company focuses on Fuliji Laowei roast chicken as its specialty product, and continues to innovate, and has successively launched more than 100 varieties, including fresh-locked packaging series, braised meat products series, and snack food series. The sales business has covered channels such as distribution, group buying, hotels, direct sales, traditional e-commerce, and social e-commerce. The company adheres to the operation model of offline and online omni-channel collaborative development, and builds an omni-channel integrated "new retail" platform with multiple dimensions. Cover various consumption scenarios.