On September 9, 2003, Yiyang Flavored King Betel Nut Co., Ltd. was established. In September 2012, it was officially renamed Hunan Flavored King Group Co., Ltd. (hereinafter referred to as Hunan Flavored King Group). The group is headquartered in Changchun Economic Development Zone, Yiyang City. . As a large domestic betel nut manufacturing enterprise, it has now completed 9 production bases, distributed in Hunan and Hainan provinces, covering a total area of ​​more than 1,000 mu, and currently has nearly 30,000 employees.

Hunan Flavor King Group has always adhered to the development concept of "creating value and repaying society". The industrial chain provides hundreds of thousands of jobs to serve millions of betel nut farmers to get rid of poverty, increase their income and become rich. For a long time, Hunan Flavor King Group has always adhered to the dual-brand strategy. In order to allow consumers to experience higher quality and better taste of high-end betel nuts, it has formed the "flavor king" and "weiying world" series of green fruit betel nuts and "he" Chengtianxia" series of green fruit refined betel nut product matrix. In the field of high-end betel nut, it has been highly recognized by consumers, and its products are sold well in more than 30 provinces and cities across the country. In October 2014, the Qingguo refined product "Hecheng Tianxia" was successfully launched in Hunan, officially opening the prelude to the dual brand operation of Hunan Flavor King Group. "10 packs of high-end betel nuts, 7 packs of Hecheng Tianxia", and "Hecheng Tianxia" became A well-known brand that consumers are well-known.

Looking to the future, the company adheres to the vision of "becoming a happy enterprise respected by the world", takes "sharing the country's worries, seeking development for the industry, seeking happiness for employees, and serving the society" as its corporate purpose, conscientiously fulfills the "sharing a happy life and creating together." The mission of "happy enterprises, jointly building a happy society" is to focus on scientific research and optimize products, focus on ensuring people's health, and provide consumers with healthy and high-quality products. Under the guidance of the core socialist values ​​and the philosophy of "being honest, accumulating goodness, and altruism", the group adheres to the core values ​​of "keeping the right path, accumulating goodness, and altruism", in order to strengthen and expand the national brand, help rural revitalization, based on high-quality industrial development, and become a respected happiness by the world. Enterprise, work hard.