Hellmann's Brand Ranking
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Hellmann's

Hellmann's

Unilever (China) Investment Co., Ltd.
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Brand Introduction

Hellmann's is a food brand of Unilever egg yolks, salad sauce and other foods.

Headquartered in the United States, Richard Hermann, from Fitschar, Germany, opened a deli on Columbus Avenue in New York, which sells his wife's recipe for homemade mayonnaise. Mayonnaise was popular with customers and he began selling it in bulk to other stores. In 1913, he established a factory and began to produce Holly mayonnaise. Opening the factory was so successful that Hermann closed its deli in 1917 and devoted himself to the mayonnaise factory full time.

In 1932, Best Foods acquired the Holemen brand. The two mayonnaise then have their respective half-national market share, and the company decided to keep the brand and formula. Bestfoods was acquired by Unilever in 2000.

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