Guilu Pharmaceutical Group Co., Ltd. is a modern health industry group integrating breeding, scientific research, production and marketing. In recent years, the company has focused on the turtle and deer industry, and is committed to Henan turtle and Shandong turtle and Shandong turtle and Guilu Pharmaceutical turtle and Dong'e Ejiao to create an industry pattern of "Shandong has donkey-hide gelatin and Henan turtle and deer rubber".

To this end, Guilu Pharmaceutical traces the origin of Xincai from tortoise shell glue and deer antler glue, and integrates the three industries to build China Turtle and Deer Breeding Science and Education Base, China Turtle and Deer Glue Intelligent Production Base, and China Turtle and Deer Glue Museum, and cooperates with colleges and universities and well-known experts. , established a work station for innovative glue traditional Chinese medicine research and development, a postdoctoral research workstation, a rubber engineering technology research center, an enterprise technology center, etc.; and carried out "special identification methods and counterfeiting detection technology for tortoise shell glue and deer antler glue with the China Food and Drug Inspection Institute. Research" project cooperation; leading the initiation of the "quality specifications of tortoise shell glue and deer antler glue" of the China Traditional Chinese Medicine Association, and the group standards passed the review, promoting the upgrading of the "quality standards of tortoise shell glue".

Since the company settled in Xincai, it has received care, support and assistance from leaders at all levels of provinces, cities and counties and relevant departments. At present, the company covers a total area of ​​nearly 1,000 mu. In recent years, it has formed breeding, scientific research, production and marketing. The four major business sectors including services have dozens of products including medicines, Chinese herbal medicines, health foods, and food. As of 2020, the group company had fixed assets of 450 million yuan, more than 600 employees, and achieved sales revenue of 520 million yuan. Profits and taxes reached 100 million yuan.