It has two business departments: beverage and snack food, and is a brand enterprise that focuses on beverages/candy/baking and puffed food, integrating R&D, production and sales.

Haocaitou was established on October 11, 2005. The company has been focusing on product research and development for nearly 20 years. It has two business departments: beverages and snack foods. It is a brand enterprise integrating R&D, production and sales. The company has successively passed ISO9000 (quality management system), BRC (food technical standard), ISO22000 (food safety management system), ISO14004 (environmental management system), OHSAS18001 (occupational health and safety management system) and other systems certifications.

Haocaitou has completed the strategic layout of the country's east, west, south, north and central. Jiangsu Siyang eastern base, Hubei Qianjiang central base, and Guizhou Tongren have been completed and put into production one after another. Sichuan Bazhong western base is under construction. A complete marketing and logistics network has been established nationwide, and its products are exported to many countries and regions such as South Korea, Southeast Asia, and the Middle East.

In 2009, small-sample Q-sugar rose sharply in the financial crisis market, creating a good achievement of sales of single products exceeding 100 million. In early 2011, Haocaitou innovated independently and launched its product "Love Crystal Candy", establishing its leading position as a crystal sugar category. In July 2013, the "Xin Future" new product launch conference held at Jiuhua Villa in Beijing launched the independently developed "Haocaitou Fruit Cake", which officially entered the 100 billion baking market. In 2015, as the pioneer of the steamed sandwich category, small sample steamed sandwiches not only opened up a new baking market structure, but also created excellent sales results. In September 2013, "Small Sampling Small Lactic Acid" was successfully released. The product was fermented by 6 lactic acid bacteria, and the introduction of Denisker strain technology reflects Haocaitou's innovative strength and technical cooperation. In 2016, small sample lactate emerged and segmented the market with a unique and innovative product concept. Based on the great success of beverage products, Haocaitou continues to develop creative new small sample small lactic acid gummies, continuing the unique flavor and nutritional value of small lactic acid, accompanying the fresh juice flavor, and seizing the gummies market.

In June 2012, Haocaitou was successfully listed on the Tianjin Equity Exchange, taking a solid step in the capital market; it reached a more in-depth strategic cooperation agreement with German food research institution D&F to jointly build a R&D team and upgrade product technology. Innovative products.