Chunguang Food is a shining pearl in Hainan's specialty industry. It was born in 1996 in the beautiful coconut town of Wenchang City, Hainan Province. The unique latitude and longitude, warm and humid oceanic climate, and the terrain surrounding the sea on three sides make the coconuts in the eastern suburbs absorb the essence of nature and have a unique flavor and taste. With this unique regional production advantage, Chunguang Food has vigorously developed deep processing of tropical fruits in Hainan and gradually developed into a modern food processing enterprise with more than 1,000 employees, more than 80 acres of modern garden factories and 10,000 acres of raw material base.

As Hainan's "first-short letter" brand, Chunguang Food has 8 series and more than 200 product items sold all over the country. Its terminal sales outlets include: multinational chain sales systems (such as Walmart, Carrefour, etc.), large and medium-sized chains There are more than 3,000 supermarkets, specialty stores, convenience stores, wholesale markets, etc. Faced with the trend of increasingly mature development of e-commerce channels, in August 2010, Chunguang Food decisively entered the Taobao platform and successfully entered Tmall to open the Chunguang Food flagship store in May 2011, opening a window for self-operated brands on third-party platforms. While Chunguang Food is selling well in China, it is also vigorously expanding its overseas market. It has been exported to more than 20 countries and regions including the United States, Singapore, Europe, the Middle East, etc., and has been loved by many domestic and foreign consumers. The "Chunguang" trademark was also recognized as "famous protection" by the State Administration for Industry and Commerce, and Chunguang Food Co., Ltd. was rated as "National Key Leading Enterprise for Agricultural Industrialization" and "National Agricultural Product Processing Industry Demonstration Enterprise".

With the great opportunity to build Hainan International Tourism Island, Chunguang Food has launched an industrial tourism strategy and deeply integrated it with tourism. A specialty tourism shopping base in Hainan is invested in Qionghai and Sanya, integrating coconut processing and tourism. In addition, in order to enhance the Hainan tourism shopping platform, Hainan Zehao Trading Co., Ltd. has been invested and established to manage more than 200 Hainan specialty stores in a new model of Hainan specialty chain. At the same time, China's first coffee park project, created by its subsidiary Hainan Chunguang Xinglong Coffee Co., Ltd., is under construction in full swing in Xinglong, Hainan.

With years of successful marketing experience, Chunguang Food is boldly exploring new patterns and is making great strides towards diversified food (group) companies.