Goubuli Group Co., Ltd. is mainly engaged in the catering industry, and has the development and sales of frozen foods and specialized packaged foods. Its hotels operate the well-known Goubuli series of buns and authentic Shandong and Tianjin cuisines. It has a history of more than 50 years, and has established a unique "Goubuli" system with the "Goubuli" trademark as the core in long-term production and operation.

Goubuli Group

The famous and world-renowned "Goubuli" is a century-old gold medal brand in China and a model work of Chinese food culture. It is a pity that Chinese and foreign tourists who did not eat Goubuli buns in Tianjin would not be able to climb the Badaling Great Wall in Beijing. Today, after a century and a half of vicissitudes, "Goubuli" has been in line with the times and pioneering and innovative in order to inherit and develop this world-renowned national brand. It has now developed into a profound corporate culture and a scientific organizational structure. A diversified enterprise group with strong economic and technological strength and good reputation has established a leading position in Tianjin's catering industry. At present, "Goubuli" has high-end restaurants as its main business, and its business areas include Chinese-style simple meals, logistics and distribution, frozen food, breeding bases, new product development, training schools and other business formats. In recent years, "Goubuli" has always pursued the concept of "integrity-based and quality management", kept in mind the mission of "let Goubuli buns contribute to the nutrition and health of mankind", and actively advocated the concept of health, Promote green consumption, advocate family services, actively explore and introduce advanced catering management concepts, so that the group's comprehensive level and coordinated development capabilities can be rapidly improved, and have been highly recognized and praised by all walks of life, and have been awarded dozens of awards from domestic and foreign governments and authoritative institutions of the catering industry Very high-standard honorary titles and awards. Goubuli Group is growing into an international and integrated large enterprise group with an accelerated development trend, and will achieve more rapid development in the future.

Goubuli's commodity management

Goubuli is not only synonymous with famous catering experts. In order to continuously cultivate brands, strengthen brands, expand brand influence, and increase market development space, we have been involved in the field of commodity management since the early 1990s. Goubuli frozen food has a considerable scale after its development in recent years. Its products include more than 100 varieties of buns, dumplings, pastries and sauce products. It is sold in nearly 100 cities in 26 provinces, municipalities and autonomous regions across the country. It is also exported to Japan, the United States, the United Kingdom, Hong Kong and other countries and regions, becoming a convenient and fast home food for consumers. At the same time, Goubuli's special production equipment and special raw materials series of flour, soy sauce and condiments have become essential equipment and raw materials for all franchise stores across the country, ensuring the unity and standardization of product quality and being recognized by all franchise stores. The Goubuli product series has also successfully developed and put into the market, including various pastries, mooncakes, Lantern Festival, Zongzi, pasta gift packages, and other high-quality products. Their unique products are welcomed by consumers and their market share continues to expand.

Goubuli buns

The main product, Goubuli bun, is a treasure in China's splendid food culture and is publicly recommended as the first of the famous "Three Wonders of Tianjin". After more than 52 years of Goubuli buns, the continuous innovation and improvement of several generations of masters has formed traditional pork buns, three-fresh buns, sauce-fried pork buns and innovative seafood buns, wild vegetable buns, whole crab buns, etc. Six major series have more than 100 varieties, with a hundred packages and flavors, and are of outstanding characteristics. He has won gold medals in many domestic and foreign selections and competitions such as "Golden Tripod Award of the Ministry of Commerce", "Best Famous Snack in China", "International Famous Snacks", and has been praised by consumers as "the first Chinese time-honored brand, the world's first bag" .

Dogbuli trademark

In 1980, when the country had just resumed its management of trademarks, Goubuli completed the registration of commodity trademarks. In 1992, Goubuli became the first batch of registered service trademarks in the country. At present, Goubuli commodity trademark has been registered in more than ten international categories. The service trademark was recognized as "famous protection" by the Trademark Office of the State Administration for Industry and Commerce in 1999; it was recognized as the service trademark with the most market potential in 2009. It has extremely high business value and development potential.

Goubuli system

That is, valuable special business names, trademarks, corporate culture, decoration styles, food formulas, production processes, service specifications, quality standards, technical training and financial management, etc.

Technical strength

The Group has an efficient, innovative and collaborative technical elite team. It has dozens of international cooking masters, national cooking masters, and service masters, and hundreds of national chefs, pastry masters and service masters.

Received honors

As one of the earliest "famous protection" in my country and the first batch of "Chinese time-honored brands" enterprises recognized by the state, "Goubuli" has been successively recognized by the state as "Top Ten Catering Brand Enterprises in the Country" and "National Commercial Brand Enterprises" and other major honors such as "National Commercial Brand Enterprises". It has dozens of titles and awards, and has won many awards in various international and domestic well-known industry evaluations and competitions. In 2007, an authoritative Chinese organization determined that the brand value of "Goubuli" was 757 million yuan, ranking first among the time-honored brands in Tianjin and the 26th place in the country. In the 2011 top 100 national catering industry list released by the China Culinary Association, Goubuli Group jumped from the original 54th to the 16th place.