Shandong Fanglei Rose Group Co., Ltd. is a comprehensive enterprise integrating agricultural development, garden tourism, rose scientific research, and essential oil extraction science, industry and trade. It is a landmark enterprise that realizes the integration of the three industries of the rose industry and the full industrial chain layout. The "Rose Village" pastoral complex project invested and built in 2020 has been listed as a key engineering project in Jinan City. For many years, the Group aims to help the development of new rural areas, revitalize the new agricultural economy, and promote the development of the rose industry to a new height.

In terms of industrial planning, the group has established a genuine double-petal red rose traceability system, completed a first-level corporate governance structure, and realized the layout of the entire rose industry chain. The group has more than 6,000 mu of double-petal red rose planting bases, and has established 9 subsidiaries with standard planting, scientific research and development, large-scale manufacturing, diversified sales, international flower tea and essential oil trade as the main development directions, including Fanglei International Trading Company, Shandong Huazimeng Cosmetics Co., Ltd. has achieved a joint venture with Hong Kong and South Korean companies, which has provided strong guarantees for the group's foreign trade and technology.

In terms of R&D results, the group has established Pingyin County Fragrant Rose Research Institute to realize cross-border rose technology and technology research and development, and has established in-depth R&D cooperation relationships with universities such as Jiangnan University and Shandong Agricultural University.

In terms of production technology, through years of exploration and research, the group has independently developed photoelectric microwave drying technology and vacuum low-temperature cycle drying technology have greatly improved the industry's processing standards and subverted the traditional production methods in the industry. Many technologies such as production technology and formula have obtained national patents, completed HACCP certification, Pingyin rose geographical indication certification, flower tea, rose sauce and enzyme export filing qualifications, obtained national green food standard certification, and carried out US FDA enterprise registration. At present, five major product series systems have been formed: rose tea health, rose sauce cake and rest, rose drink and wine, rose fruit and vegetable enzyme solution, and rose essential oil daily chemical. Especially in 2019, rose flower liquid was produced through low-temperature vacuum equipment and condensation extraction technology. The group took advantage of the trend to launch the rose flower liquid fragrant bud planting series products, which are not made of soaking and are deeply loved by consumers on the market.

In terms of marketing network, relying on the Rose industry platform, the three-dimensional construction of the marketing network has been achieved, and the establishment of various marketing models of B2B, B2C, O2O, and C2C has been completed. The business has been rapidly expanded, and the market share in the BTOB business segment has reached more than 40%, and has obtained Highly recognized by the industry. The C-end has also established a team of hundreds of core dealers. The overseas market has made great progress. In 2018, rose products exported to the Netherlands achieved a zero breakthrough in international trade. It has been exported to dozens of countries including Japan, South Korea, Canada, the United States, Australia, India, Taiwan, Hong Kong, etc. And the region, in 2018, we won two important awards: Z Jia Food Packaging Design Gold Award and Product Excellence Award at the Hong Kong "Belt and Road" International Specialty Food Exhibition.

In terms of the tertiary industry of culture and tourism, from 2019 to 2021, the company invested 800 million yuan to build a domestic professional rose pastoral complex. With the theme of Fanglei Rose Pastoral Complex World Rose Expo, it will build popular science education, cultural tourism, parent-child activities, and products. A comprehensive park that integrates experience. We are committed to building Pingyin Rose - Jinan City Back Garden. At this point, the group has realized the path of green and sustainable development of the three industries and has become a group company in the entire industry chain with rose characteristics.

Shandong Fanglei Rose Group has always adhered to the core corporate values ​​of "being honest, making contributions, daring to act and taking responsibility", abide by the business philosophy of "creating first-class products and writing rose life", and adheres to the principle of "innovation and development, quality victory". Established the corporate vision of building a professional Chinese rose manufacturer. In the future, Fanglei Group will continue to help the development of new rural areas and revitalize the new agricultural economy. We are willing to jointly build an industrial platform with elites from all walks of life, benefit and win-win, and create a new situation for China's rose development.