Jinan Zijin Rose Co., Ltd. was established in 2006 and is located in No. 1, Rose High-end Industrial Park, Rose Town, Pingyin County. It mainly sells rose and donkey-hide gelatin series products. Pingyin rose is a national geographical indication product and a variety of roses that have been announced nationwide.

After more than ten years of brand building and development, Zijin Rose Company is currently the executive chairman unit of China Rose Industry Technology Innovation Strategic Alliance, a leading forestry enterprise in Shandong Province, a research and development base for tourism products in Shandong Province, a leading agricultural enterprise in Jinan City, and a rose health care in Jinan City. Food Engineering Technology Research Center.

Zijin Company has novel products and excellent quality, and is deeply loved and trusted by consumers. Rose donkey-hide gelatin cake, rose sauce and rose paste won the Outstanding Product Award at the Second China International Forestry Industry Expo in 2011. The 2014 Rose Donkey-hide gelatin cake won the national invention patent. Rose flower cake was launched in 2017, and rose buds and rose wipes were launched in 2018. It was not only sold well at home and abroad, but also listed as "hospital Shandong Preferred Products" and "Quancheng Tourism Products" to domestic and foreign tourists, leaders and merchants. In October 2018, he won the silver award of Jinan Tourism Products Competition and the third prize of the "Qilu Cup" Innovation and Entrepreneurship Competition.