Zhejiang Honghuanglan Clothing Co., Ltd. is a well-known brand of children's clothing, a subsidiary of Honghuanglan Group, a domestic textile and clothing competitiveness enterprise, and a executive director unit of the Clothing Association. It is a professional children's clothing enterprise group integrating design, production, sales and brand operations.
Red Yellow Blue (RYB) children's clothing was born in 2000. The design inspiration was inspired by Paris Fashion Art in France. It worked with ttass in Italy to create international fashion trend products. It has won honors such as China's famous brand products, China's well-known trademarks, and China's top ten children's clothing brands. The brand creativity of the Red Yellow Blue (RYB) is taken from the English words "red (red), yellow (yellow), blue (blue)". After artistic processing, it is rehearsed together, and combines circular patterns and lines with varying thicknesses to bring about A visual experience full of childlike fun. Red - symbolizes the child's passionate smiling face, bright red; yellow - symbolizes the child's bright and joyfulness, full of innocence; blue - symbolizes the child's spiritual purity and no impurities. The three colors and three letters convey the goal of the Red Yellow and Blue Enterprise through a combination of design-building the most fashionable children's clothing brand in China. Red, yellow and blue children's clothing joins hands with internationally renowned brand management expert - Ogilvy Fashion, to carry out brand transformation and image upgrading. VI and SI are both written by famous teachers in Shanghai and Hong Kong. The overall store image presents modern, simple, fashionable, elegant, fresh and elegant characteristics. . Zhejiang Honghuanglan Clothing Co., Ltd. is a holding and planned to be listed by Honghuanglan Group, a leading company in China's children's clothing industry. Its brand "Red Yellow Blue Children's Clothing" has successively won the honors of "China's Famous Trademark" and "China's Famous Children's Clothing Brand". It is a franchise manufacturer of children's clothing at the 2008 Beijing Olympics and enjoys a high brand awareness and reputation. Honghuanglan Group was first established in 1996 and was promoted to a regional-free group in 2001. It mainly focuses on children's clothing and is involved in investment fields such as commercial real estate and finance. It has an annual output value of 520 million yuan and a profit and tax of more than 50 million yuan. The company cooperates with authoritative French and Italian clothing design institutions to build a municipal children's clothing technology research and development center, develop more than 1,000 new products every year, and has more than 500 brand stores (cabinets) nationwide. The company has the long-term strategic goal of creating a first-class children's clothing brand, actively participates in international competition, and its products are exported to more than 30 countries and regions. The company has been rated as "China Textile and Garment Competitive Enterprise", "China Clothing Industry Influence Enterprise", "Zhejiang Province Credit Management Demonstration Enterprise", and "Zhejiang Province Standard Innovation Enterprise". In 2009, the "Zhejiang Province Red Yellow Blue Children's Charity Foundation" was established to actively fulfill its social responsibilities. Faced with economic globalization, the company has joined hands with the internationally renowned integrated marketing and communication agency Ogilvy Fashion to vigorously create the most fashionable children's clothing brand in China. RYB will become a clothing stylist for Chinese children, making Chinese children the most stylish children in the world, and creating a more stylish and richer childhood for all children. Corporate mission: Create the beauty of caring with care - care for children, employees, society, and shareholders. Become a synonym for "caring for children" Corporate vision: China's first-class children's clothing brand corporate values: dedication + professionalism + innovation = excellent corporate spirit: guide children's clothing fashion with all heart; devote yourself to manufacturing first-class products; serve global customers wholeheartedly; promote corporate progress with all heart; sincere dedication Children's business design concept: Chinese and Western cultures are integrated and fashionable, comfortable and balanced. Quality concept: Quality achieves the future service concept: I am for everyone, everyone is for me. Business philosophy: Integrity, pragmatism, enterprising spirit, innovative talent concept: There is no conclusion on talents, suitable is the best Brand spirit: Optimism • Quality • Respect for children’s brand philosophy: care, expectations, future brand slogans: colorful world, red, yellow and blue children’s clothing creates the beauty of care with care: care for children, care for employees, care for society, and care for shareholders. Red, yellow and blue will become synonymous with "caring for children"