Hush Puppies, founded in the United States in 1958, is marked by the famous Basset Hound and is an internationally renowned casual shoes and casual clothing brand. It enjoys the reputation of "American Spirit Symbol". Belle is an agent of its China region.
The Hush Puppies® brand was founded in 1958 and is marked by the famous Basset Hound. The product design is themed on the concept of leisure. The comfortable and value-for-money leisure experience it guides has become an embodiment of the current spirit of the times in the United States, guiding the leisure and fashion of European and American countries. The comfortable and natural humanistic spirit advocated by Hush Puppies® has become the only brand in the world recognized as WE INVENTED CASUAL (Creategory by me). Mr. Jim Muir, founder of the Hush Puppies® brand, once defined the brand spiritually. He believes: "Hush Puppies® should be regarded as a Family Brand, which has no gender and age. The difference is that it belongs to the entire family’s casual clothing products. “For more than 40 years, Hush Puppies® has been spread across 120 countries and more than 2,000 cities in the world, including the United States, Australia, Japan, and South Korea. , Singapore, Indonesia, China and European countries, etc. Hush Puppies® brand casual shoes and clothing entered the Chinese market in 1997 and 2000, and has gained a place in the casual brand category for several years. In 2002, Hush Puppies® brand watches and bags also officially landed in mainland China, making the products of this family brand more mature and diversified. After the establishment of Hush Puppies®, the products were mainly casual shoes, clothing and related products. In its 40-year history, these comfortable and value-for-money leisure products have become symbols of the American spirit. The concept of leisure developed in the 1950s added a popular feeling in the 1990s. By early 1992, in order to respond to changes in fashion trends and diversification of brand products, Hush Puppies® was promoted in line with fashion and casual life, and with its excellent comfort, leisure, and fashion. In addition to men's and women's casual shoes and clothing, we also launch products such as children's clothing, bedding, watches, backpacks and glasses in the international market. This has attracted designers from the fashion industry such as John Bartlett, Anna Sui, Gene Meyer, Paul Smith and Shaka King, who have allowed models to wear Hush Puppies® products on the stand, thus gaining the American Institute of Designers The "Best Clothing Accessories of the Year" awarded. Hush Puppies® has reached 120 countries and more than 2,000 cities worldwide. In 2004, the annual turnover in the United States reached US$1.2 billion, and the global turnover reached more than 2.5 billion, with a continuous growth of 30% each year. The comfortable and natural humanistic spirit advocated by Hush Puppies® can be seen everywhere in every corner of the world. Some famous Hollywood movie stars are also enthusiasts of Hush Puppies®, such as: Nicholas Cage, Kevin Spacey, John Travolta, Tom Han Tom Hanks, Jim Carrey, Demi Moore, Ellen Degeneres, Susan Sarrandon, Ronaldo West-O'Donnell et al. Some TV shows with good ratings, such as FRIENDS, FELICIYT, DAWSON'S CREEK, ALLY MCBEAL, SUDDENLY SUSAN and JUST SHOOT ME, all choose Hush Puppies® as the props and costumes for the actors. Belle Group was founded on March 8, 1992. Based on the production and processing enterprises invested by Hong Kong Lihua Shoe Trade Co., Ltd. in mainland China, it has developed rapidly in the production and sales integration group enterprise, a famous shoe brand chain operation company in mainland China. , Hong Kong Meilibao (Group) International Holdings Co., Ltd., the United States NIKE (Nike) Company, Europe ADIDAS (Adidas) Company, the United States NEWBALANCE (New Balance) Company, BATA (Bata) Company, and the world's largest chain networks The first pair of jeans” is the largest partner of Levi in ​​China. New Belle Shoes (Shenzhen) Co., Ltd. is the sales system of Belle Group in South China, and manages more than 1,000 self-operated stores and more than 6,000 employees in five provinces, Guangdong, Guangxi, Fujian, Jiangxi and Hainan. The company operates: BELLE (Belle) , STACCATO (Sigatu), TEENMIX (Tianmeiyi), TATA (Heshe), FATO (Vato), BASTO (Basto), SENDA (Senda), MILLIE (Miaoli), BATA (Bajia), etc. Yu brand, agents and operates internationally-known brands - NIKE (Nike), European sports brands ADIDAS (Adidas), PUMA, Converse and Mizuno. The group's business consists of two parts - footwear business and sportswear business. Footwear business Private brands of footwear business include: Belle, Teenmix, Tata, Staccato, Senda, Basto, JipiJapa, Millie's, Joy & Peace, 15MINS and Mirabell, etc.; agent brands mainly include Bata, CAT, Clarks, Hush Puppies , Mephisto, Merrell, etc. Private brands mainly adopt a vertically integrated business model, including product research and development, procurement, production and manufacturing, distribution and retail. The main business methods of agent brands are brand agents and distribution agents. Sportswear Business Sportswear business is currently mainly agent sales, including sports brands Nike, Adidas, PUMA, Converse and Mizuno. According to statistics from the China Industry Enterprise Information Center of the National Bureau of Statistics, in 2013, 6 brands belong to the top 10 domestic women's leather shoes market, namely Belle (first), and Tianmeiyi (second) , Heshe (third), Sigatu (fourth), Bestu (fifth) and Senda - Women's Shoes (ninth). Among them, Belle women's shoes has ranked first in sales in its field for 18 consecutive years. As of December 31, 2013, the Group had 19,077 self-operated retail stores in mainland China and 156 self-operated retail stores in Hong Kong and Macau.