The Double Star Celebrity Group, which has a history of nearly a hundred years of development, started in 1921 and is the earliest national shoemaking industry in my country. Its predecessor was the state-owned Qingdao Ninth Rubber Factory. In the early days of reform and opening up, President Wang Hai led the double-star shoe and clothing people to break through the old concepts, old traditions and old systems of state-owned enterprises. With all state-owned shoe enterprises collapsed, he achieved "one standout" and made a breakthrough in self-accumulation and self-development. The new way to revitalize state-owned enterprises has created the Chinese's own national brand - Double Star in just 10 years. After creating the shoe brand, it absorbed and merged tire and machinery enterprises, and created tire and machinery brands, which enabled the state-owned Qingdao No. 9 Rubber Factory to develop from a single shoe-making micro-profit enterprise to shoes, clothing, tires, machinery, Comprehensive and large enterprise groups with cross-regional, cross-industry and ownership, including more than 40 industries, total assets of nearly 7 billion yuan, annual sales revenue of more than 10 billion yuan, more than 140 member units, and more than 60,000 employees— —Qingdao Shuangxing Group has achieved a successful transformation from a planned economy to a market economy, embarked on the road of success of the socialist market economy with Chinese characteristics, created the Chinese people's own management theory and management philosophy-ABW, and created the market economy The "dual star characteristics", "dual star culture", "dual star model" and "dual star phenomenon" have created a miracle in China's traditional manufacturing and processing industry.

With the growth and strengthening of the Double Star tires and Double Star machinery industries, Double Star shoes and clothing reform, state-owned capital withdraws, President Wang Hai retires, and the Double Star Celebrity Group is established, but President Wang Hai, the creator of the Double Star brand, still leads all Double Star Shoe and clothing people. (Including a large number of creators of double-star shoes and clothing brands), continue to work hard to make the double-star shoes and clothing bigger and stronger, and move from one glory to another. The Double Star Celebrity Group industry involves shoemaking, clothing, real estate, printing and packaging, logistics and other industries. Among them, Double Star Shoes and Clothing involves more than 10 categories, including professional, training, sports, leisure, middle-aged and elderly people, children, sports equipment accessories, etc., and more than 30 categories. Series; Double Star Celebrity Shoe Industry is the world's largest shoemaking enterprise with a large actual production scale. It has 6 production bases and mainly produces six major products including hot vulcanized shoes, cold sticky shoes, leather shoes, cloth shoes, injection shoes, professional shoes, etc. . The Double Star Celebrity Group's sales network is spread all over the country, with more than 30 sales companies and more than 5,000 chain stores. At the same time, its products are exported to more than 100 countries and regions including the United States and Europe.