Cocoa Full Score was established in October 2020. With coconut milk as the entry point, it focuses on sugar-free coconut milk and coconut water coconut milk, and further expands the coconut product categories to the food, snacks and personal care fields.

Cocoa is positioned as a high- and mid-range brand with full marks. Its coconut milk beverage category focuses on the concept of sugar-free/low sugar. The recommended retail price is 8.9 yuan/330ml. The main target users are young users in first- and second-tier cities aged 18-35. The early stage will be coconut milk. The East and South China regions with high recognition are entering.

Channels and scenarios complement each other for cocoa full scores. The cocoa full score will be in parallel online and offline. Through multiple e-commerce channels online, there are core CVS + new high-end supermarkets + catering channels offline, and in line with diverse life scenarios, including work and tea breaks, daily relaxation, and dining gatherings. Relieve sucking, etc.