COCONUTPALM
COCONUTPALM
Coconut Tree Group is a professional company engaged in the deep processing of tropical fruits such as coconuts in Hainan Province. It is a large domestic natural plant protein beverage manufacturer. Coconut Tree Group was formerly Haikou Canning Factory. It was built in 1956 and currently has more than 4,000 employees. The products are mainly fruit juice drinks, with world production processes and large-scale automation production capabilities. The leading products of "Coconut Tree" are relatively famous for their natural coconut juice, Coconut Tree brand natural mineral water, volcanic rock precious natural mineral water and natural mango juice. The products are sold to more than 30 countries and regions.
In the 30 years before the reform, in the planned economy era, the "sea can factory" that year had a bumpy history, with "glory" and setbacks, and it was on the verge of bankruptcy in 1985. In 1986, after the factory director Wang Guangxing took office, "Coconut Tree" has embarked on a development path with its own characteristics through a series of reforms, forming a unique "Coconut Tree" production, operation and management model.
In September 2006, "Coconut Tree" was reorganized, freed from the institutional barriers of state-owned enterprises, and became a private enterprise. "Coconut Tree" stands at a new starting point and formulates a higher and farther strategy. Establish a new young leadership team, establish a new corporate governance structure, and implement a new management model. The "coconut tree" under the "three new" management is like entering a new fast lane of development, full of vitality and ready to go, Start a business again with a new attitude.
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