China Tea Co., Ltd. (hereinafter referred to as China Tea Company) takes "Chinese Tea, Selected Tea" as its brand proposition and "Good Tea in China Tea" as its business philosophy, and expands the tea industry, strengthens tea technology, and improves tea. Culture is the mission and is committed to building the tea industry into a pillar industry for rural revitalization, and creating a healthy and beautiful life for consumers with tea products and services.

China Tea Company was established in 1949. It is the earliest national professional company established in the trade system after the founding of New China. It has long made important contributions to the national economic construction.

China Tea Company continues to explore the establishment of a modern enterprise system with Chinese characteristics. Driven by "making standards, chains, technology, brands, channels, and products", we will optimize the industrial layout, deepen mechanism reform, improve brand marketing, achieve steady growth in operating performance, and drive the industry to transform and upgrade to high-quality development.

In terms of standards, China Tea Company has participated in the formulation of national, industry and local tea standards many times, successfully selected as the leader in enterprise standards, and established China Tea Technical Committee, which has compiled black tea, green tea, jasmine tea, oolong tea, white tea, Pu'er tea, and black tea. 9 product standards for tea, Liubao tea, and tea bags, establish five technical appraisal standards for aged white tea, aged black tea, aged Liubao tea, aged Pu'er tea, and aged oolong tea, leading the industry with high standards develop.

In terms of chain development, China Tea Company has achieved full industrial chain control and industrial layout from tea gardens to tea cups, including oolong tea, black tea production area in Fujian, Fujian, Fujian, Fujian, Fujian, and eastern Fujian, Xishuangbanna, Yunnan, Lincang Pu'er tea and black tea production. Standardized tea gardens are established in the district, Qiandao Lake, West Lake green tea production area, Huangshan green tea production area in Anhui, Dongting Biluochun production area in Suzhou, Jiangsu, Liubao tea production area in Wuzhou, Guangxi, Anhua black tea production area in Anhua, and Fenghuang Dancong production area in Chaozhou, Guangdong The base has comprehensively controlled high-quality tea through in-depth cooperation with 1 prefectures and eight counties including Enshi, Guizhou Shiqian, Guizhou Qiannan, Guizhou Suichuan, Jiangxi Xiushui, Shaanxi Ziyang, Hunan Jishou, Sichuan Mabian, Xiangxi Tujia, etc. Resources, controllable tea gardens reach 90,000 mu. At the same time, China Tea Company has 13 tea production factories in six major production areas: Fujian, Yunnan, Guangxi, Hunan, Anhui and Zhejiang, achieving full coverage of production capacity layout for various tea types and product forms, with an annual production capacity of 35,000 tons.

In terms of technology, China Tea Company has many "high-tech enterprises", as well as three special tea masters who enjoy special allowances from the State Council and 28 senior professional technical masters. They are Pu'er ripe tea processing technology, new technology white tea processing technology, and red The pioneer of crushed tea processing technology and instant tea processing. In recent years, China Tea Technology Company has been established in a joint venture with COFCO Nutrition and Health Research Institute to develop or introduce new key processing technologies such as standardized processing and fermentation technology to form an advanced domestic commercialization through the application research on tea ingredients, flavor and health effects. The tea industry technology service platform, professional laboratories, and large-scale comprehensive R&D experience centers will promote the upgrading and application of modern fermentation processes, continuously explore the deep processing and extraction technology of tea, and continuously drive the optimization and upgrading of the industry.

In terms of brand building, in 1951, Zhongcha Company established the tea trademark "Hongba Middle School". The trademark was designed as a green "tea" in the middle, surrounded by the red "zhong" character, representing the red green tea produced in China. , has the meaning of "Chinese tea is sold in all directions". The trademark "Red Eighth Middle School" has successfully gone abroad, breaking trade barriers through private trade, promoting the development of the diplomatic cause of New China, and at the same time accumulated valuable foreign exchange reserves for New China, exchanging exports for imports, and importing strategic materials to New China and The introduction of machinery and equipment provided the basic conditions and set the banner for the tea brand of New China. Starting from the first "Red Eight Middle School" tea trademark, several generations of Chinese tea people have been constantly striving to forge ahead, creating a "China" that is best-selling at home and abroad. The core brands of tea and brands such as "sea wall", "butterfly", "monkey king", "century wooden warehouse", and "dragon crown" are deeply loved by consumers.

In terms of channels, China Tea Company has established a channel structure covering distribution wholesale, store chain, e-commerce, and modern special-communications. It has 35,000 sales points, more than 1,600 specialty stores nationwide, and 20 platforms such as Tmall, JD.com, and Douyin. Home. At the same time, China Tea Company has formed a regional pattern of "base market + key sales war zone". In 2021, it will be in 13 key areas including Beijing, Shanghai, Guangdong, Jiangsu, Hebei, Quanpu, Qingdao, Anhui, Jiangxi, Hubei, Sichuan, Chongqing and Guizhou. Establish a stationed sales war zone to meet the personalized tea drinking needs of consumers in various regions, and deepen and refine the regional consumer market. In recent years, we have increased the export of brand products and accumulated a large number of strategic customers in overseas markets such as Japan, the Middle East and Africa, Europe and the United States, and Southeast Asia, allowing good tea to spread all over the country and abroad.

In terms of products, China Tea Company adheres to the ingenious craftsmanship with the concept of "good tea in China Tea", and operates all categories of tea products such as black tea, oolong tea, flower tea, white tea, Liubao tea, Pu'er, black tea, green tea, etc., creating "Jinzhong" Tea", "Seal-grade Pu'er tea", "Yellow Can Old Croissus Narcissus", "Seawall Black Tea No. 1", "Longguan Longjing", "Old Tree White Tea", "Dream Butterfly Flower Tea", "Centennial Wood Cang Black Tea ", "Foreign Trade Daluo Tea" and other classic products, and have passed 48 certifications of various systems such as ISO9001 quality management system, ISO22000, FSSC22000, HACCP, AEO advanced certification, UTZ certification, etc., creating safe and secure products for consumers. China Tea Company takes advantage of its advantages in quality control and mixing technology for tea raw materials to become a major domestic tea raw material supplier and a strategic partner of major domestic tea beverage companies.

China Tea Company will adhere to the original intention of "planning tea for the country", implement the new development concept during the "14th Five-Year Plan" period, actively integrate into the national rural revitalization strategy, and use high-quality development to drive the tea industry to scale, standardize, modernize and internationalize. Transform and upgrade, truly become the world's leading tea company, and dedicate tea, an ancient and charming natural and healthy drink to consumers, so that Chinese tea culture can be carried forward all over the world.