Tianzhihong Brand Ranking
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Tianzhihong

Tianzhihong

Anhui Qimen Black Tea Development Co., Ltd.
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Brand Introduction

Anhui Qimen Black Tea Development Co., Ltd. is a comprehensive modern enterprise integrating tea scientific research, planting, production, operation, tea culture exchange and intangible cultural heritage. The company was formed by the restructuring of the former Qimen Tea Factory in Anhui Province, with 12 wholly-owned subsidiaries under its jurisdiction. It is a national high-tech enterprise, a Chinese quality integrity enterprise, a national intangible cultural heritage project Qimen black tea productive protection demonstration base, and a key leading enterprise in Anhui Province's agricultural industrialization.

The company has established and improved a scientific and technological innovation system with the enterprise technology center as the main body. Provincial engineering technology research centers, provincial enterprise technology centers and provincial science and technology commissioner workstations have been established. He presided over and completed 8 provincial scientific research projects, including 1 national Spark Plan, 2 provincial major science and technology projects, 6 provincial scientific research achievements, 1 provincial science and technology award, and 2 municipal science and technology awards. There are 18 authorized patents (including 4 invention patents), and 1 new variety of non-main crops in the province.

In terms of quality management, the quality policy of "focusing on quality and focusing on customer satisfaction" has been established. It has passed the ISO9001, ISO22000 and the integrated management system certification of industrialization and industrialization; it has presided over the formulation of 4 provincial and local standards, 1 group standard and 4 enterprise standards in the "Qimen Black Tea" to establish and improve the standardization system to improve product quality and safety level.

In terms of product marketing, we use the integrated marketing concept of modern enterprises, and use new circulation formats such as e-commerce, wholesale, direct sales, and agency to open up tea sales markets mainly in cities such as Shanghai, Guangdong, Fujian, and Beijing, and establish direct sales. There are more than 500 online companies, and their products cover 30 provinces, cities and autonomous regions across the country. We have established and improved the operation specifications and work processes related to e-commerce services, providing consumers with relatively complete full-process e-commerce services such as information, transactions, settlements, and logistics, effectively enhancing the market competitiveness of the "Tianzhihong" brand. At the same time, the company is committed to expanding overseas markets, and its products have successively entered European, American, Southeast Asia, Middle East, Africa and other markets, and are exported to more than 20 countries and regions around the world.

"Dedicated to providing consumers with green, healthy and fashionable products and services" is the unswerving vision of Tianzhihong; "building a first-class tea company in China" is Tianzhihong's goal. "Innovation, pragmatism, progress and excellence", Tianzhihong is carrying new hopes, harnessing new opportunities, and is market-oriented and technology-based, promoting Qihong industry toward new glory!

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