
Houkeng Tea

Houkeng Tea
Huangshan Houkeng Tea Co., Ltd. (formerly the Xinming Hou Village Tea Farm in Huangshan District) was established in 1992. It is a leading enterprise in the production, processing and management of Taiping Houkui series tea. The company registered the Taiping Houkui trademark of "Mongkeng" brand in 2001. The company has passed ISO9001:2000 international quality management system certification, organic product certification, QS food quality and safety certification, good agricultural specification certification and AA credit rating certification of Chinese tea enterprises.
The company owns more than 1,600 mu of tea gardens (of which 800 mu of tea gardens have passed the organic product standard certification), 5 cleaning processing plants, and five bases including Houkeng, Hougang, Yanjia, Dongkeng, and Wangwangling. Among them, the Longmen Dongkeng Base was completed in October 2008 and is the National Standardized Organic Tea Taiping Houkui Demonstration Base in Huangshan District. The base is a comprehensive base integrating Taiping Houkui production, processing and green agricultural tourism and leisure tourism reception.
The company invested more than 8 million yuan in Wushi Township, Huangshan District to build the Huangshan Maofeng base. While promoting the industrialization of Taiping Houkui, it strives to revitalize Huangshan Maofeng tea and benefit the vast number of tea farmers in the district.
In 2010, the company officially cooperated with Shenzhen Hongchi Investment Co., Ltd. and Shenzhen Tianjixing Investment Co., Ltd., with a total investment of RMB 100 million. The first phase has invested 20 million yuan to jointly create the "Monkey Pit" brand, and The company has achieved packaging and listing.
The company has set up branches in Shanghai, Hefei and Tunxi, offices in Beijing and Shandong, and more than a dozen major countries including Shenzhen, Tianjin, Guangxi, Shijiazhuang, Jiangsu, Wuhu, Ma'anshan, Tongling, Fuyang, Huaibei, Suzhou, etc. , medium-sized cities have established sales outlets, and some products have been exported to Europe, Japan and other places.
At present, the company is conducting standardized trial operation in accordance with the modern enterprise system, and continues to adopt the industrialized operation model of "company + base + farmers", and takes the path of order agriculture, taking "developing the tea economy, benefiting the vast number of tea farmers, and promoting the Monkey Kui culture" as the enterprise The purpose is to take "to satisfy consumers and satisfy tea farmers" as the business goal, take "high-end gift tea and tourism products" as the market positioning, and promote the industrialization development and upgrading of Taiping Houkui and enhance the brand value of Taiping Houkui as its own responsibility. , realize the development and growth of the enterprise.
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