Shenzhen Xianzhibao Food Co., Ltd. was established in 1998. It is a modern enterprise integrating R&D, design, production and sales. The company adheres to the business philosophy of professionalism, concentration and concentration, and has been working on snack foods such as jelly and pudding for more than 20 years. The quality concept of "quality is life, product is character" is rooted in the hearts of every employee.

With the development and growth of the company, in addition to expanding its headquarters in Shenzhen, the company acquired Fujian Angel Yield Food in May 2014 and expanded it to Zhangzhou Xianzhibao Food Co., Ltd., and purchased 100 yuan in Siyang, Jiangsu in April 2017. Acres of land were established, Jiangsu Xianzhibao Food Co., Ltd., and is currently positioned as the company's main production base, with large production capacity and stable supply.

Currently, it has a standard factory of 180,000 square meters, more than 280 international advanced equipment, complete supporting facilities, to ensure production and quality. The company's international management systems such as ISO9001, ISO22000 and HACCP have been approved by the company and have truly practiced the corporate mission of "providing customers with healthy and delicious food!"

It owns brands such as "Cherry Maruko" and "Xianzhibao", and mainly sells products such as jelly, canned food, turtle jelly, hawthorn, chocolate, etc. Xianzhibao Enterprise is committed to big health foods, mainly producing and selling healthy snack foods. With mid-to-high-end products as the product positioning, currently the supermarket system, convenience store system, snack food chain system, baking system, maternal and infant system in 31 provinces across the country, such as: Carrefour, Walmart, Hema Fresh, China Resources Vanguard, Yonghui Supermarket, Tianhong Shopping Mall, Chongqing Department Store, New Century Department Store, RT-Mart, Renrenle, BBK, Auchan System, etc. At the same time, with the advantages of professional production of jelly pudding for more than 20 years, the company provides high-quality OEM and ODM services for domestic and foreign manufacturers.

With the rise of the Internet, the company has developed e-commerce channels and established a "Cherry Maruko Jelly" flagship store on platforms such as Tmall, JD.com, Taobao, Alibaba, and Pinduoduo; in July 2019, a new media department was established to professionally develop short videos. and other new media to expand new retail channels. Through the combination of online and offline channels, a three-dimensional promotion is created to deeply promote the brand to enter the national market.

All employees of Xianzhibao insist on making the jelly that their children eat and strive to become a world-renowned brand in the jelly industry.