Carlsberg was founded in 1847 and has a history of more than 170 years. It is headquartered in Copenhagen, the capital of Denmark. Carlsberg has more than 140 brands sold in more than 150 markets around the world.

Carlsberg has been in contact with China for nearly 150 years.

In 1876, during the Guangxu period of the Qing Dynasty, the first bottle of Carlsberg beer was exported to China.

In 1978, Carlsberg opened its first winery in China in Hong Kong and began to officially start its business in China. In 1995, in Huizhou, Guangdong, Carlsberg opened its first brewery in mainland China through a joint venture.

In 2002, in response to the Chinese government's strategy of developing the western region, Carlsberg accelerated its development pace in China and entered markets such as Yunnan, Xinjiang, and Ningxia. Dali Beer, Wusu Beer and Xixia Beer have successively become members of Carlsberg Group.

At the end of 2013, after several equity acquisitions, Carlsberg's shareholding ratio in the listed company Chongqing Beer Co., Ltd. reached 60%, becoming the controlling shareholder of Chongqing Beer Co., Ltd.

In 2020, Carlsberg fulfilled its commitment to complete a major asset restructuring and injected Carlsberg's beer assets controlled by China into Heavy Beer shares. Chong Beer Co., Ltd. has thus become Carlsberg's platform for operating beer assets in China, growing from a regional beer company to a national beer company.

Relying on Chongqing Beer Co., Ltd., Carlsberg China operates a supply chain network composed of 25 breweries. The core markets include Chongqing, Sichuan, Hunan, Xinjiang, Ningxia, Yunnan, Guangdong and East China provinces, covering all parts of the country, achieving five major businesses. Unit-based national layout, namely Chongqing business unit (including Sichuan and Hunan), Xinjiang business unit, Ningxia business unit, Yunnan business unit and international brand business unit.

In China, Carlsberg has a strong brand portfolio of "local strong brands + international high-end brands". In terms of international high-end brands, there are brands such as Carlsberg, Leburg, Triumph 1664, Greenburg, Brooklyn, etc., and in terms of local strong brands, there are brands such as Chongqing, Shancheng, Wusu, Xixia, Dali, Fenghua and Xueyue, Tianmuhu, etc., to meet consumers in different scenarios. consumer demand.

According to Carlsberg Group's strategic guidance for Sailing 27, in China, Carlsberg focuses on five strategic levers - product portfolio, geographical layout, execution, corporate culture and a new journey of "investment". Carlsberg made completely different strategic choices on this, clarifying the focus of efforts and the allocation of resources. Carlsberg's strategic leverage and choices should be regarded as a series of overall activities that jointly create value for all shareholders.