CAPICO
CAPICO
Kebike potato chips are the main brand of the group's casual puffed food. With the brand concept of "friendship, joy, fashion, and personality", it provides a rich choice for fashion consumer groups, quickly gains their recognition, becomes a catalyst for happy mood, and is young. People's choice of snack food. The launch of the Kebike brand in 2003, with "Happy Every Moment, My Kebike" as the brand slogan, firmly grasping the personality characteristics of the younger generation of "youth and ostentatious", and using vivid graphics and text to cheerfully The atmosphere is integrated into the brand, highlighting the fashionable and vibrant brand image, becoming a casual puffed food brand that is loved by Chinese consumers.
In 2014, Dali Food Group launched a French fries-style casual puffed food sub-brand based on the market opportunity of packaging fries without a strong brand, with the main brand of Kebike as the background. Insight into the needs of target consumer groups and competitors, create a cartoon image of "cute, cute, and foodie Xiao Kaya", communicate with young consumer groups, and create a brand image that coexists with "cute fun" and "delicious".
In 2017, the group launched freshly cut potato chips - purely cut potato chips. With the unique process of "raw potato fresh cut technology", fresh potatoes are directly sliced to achieve the "thin, crispy and fragrant" potato chip taste. The launch of purely cut potato chips has injected fresh vitality into the Copik brand and opened a happy moment.
In 2018, Kopic launched Hi-Wave Wave Chips. Use high-quality potato varieties and use the "raw potato cut" technology to directly cut out wavy potato chips, which are crispy and wave after wave. Hi Duolang satisfy consumers' experience in pursuing the taste and taste of potato chips and enjoying the happiness brought by the product. There are four flavor products: "pastoral vegetable flavor, honey barbecue flavor, pepper stone pot fish flavor, and spicy black duck neck flavor".
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