Lay's is an American potato chip brand. It was founded in 1932 and has become a product of Pepsi since 1965. The Leshi brand has different name expressions in different countries, called Walkers in the UK and Ireland, Chipsy in Egypt, Poca in Vietnam, and Tapuchips in Israel.

In 1938, two young men from Santa Tonio, Elmer Doolin and Herman W.Lay of Nashville, who had been in the potato processing industry for many years, decided to get together. Leshi, a popular potato chip brand in the United States and even internationally, was born since then. As a potato chip brand with a long history and continuous innovation, Leshi has been playing an important role in the domestic snack market since coming to China in 1993 and has a very high brand awareness.

The secret of the crispy and deliciousness of Leshi potato chips is its high requirements for raw potatoes. The Leshi industry chain strictly controls every link, from planting and production to processing, from select potatoes to delicious potato chips, and expands its territory step by step on the Chinese market. In June 2013, the Ministry of Agriculture of China and PepsiCo Greater China held a training on sustainable potato development agriculture and farm management in Chifeng, Inner Mongolia to promote the sustainable development of potato agriculture. PepsiCo shares its good practices in global modern farm management to help domestic potato production improve quality and efficiency and accelerate China's modern agricultural production and management level.

As a well-known snack brand, Leshi continues to lead category education and continuously develops brand. A powerful spokesperson matrix, joining hands with popular stars to support the brand's voice, and constantly integrate into the social media of young people, playing with young people and having fun together. Fresh and not greasy, natural and strictly selected natural taste; thin, crispy and non-greasy original cut taro slices; and from 2018, based on the classic series of flavors, it has extended the spring limited edition and the summer limited edition of 2020; at the same time, it is also based on the reviews Data selected popular local dishes and launched a new and praised Chinese flavor in 2021-regional limited edition.

The brand vision that Leshi hopes to achieve. In order to make more people smile, Leshi has been working hard to have a variety of flavors, letting you smile and relaxed and happy brand personality, letting you smile and advocate a happy attitude towards life, and letting you smile. Happy, every piece is just for your smile.