The font "Cai Linji" was founded in 1928. After several generations of Cai Linji people's entrepreneurial efforts, Cai Linji has developed from a single noodle restaurant to a catering brand enterprise that produces diverse and special snack products, becoming a household name for a century-old snack brand in Wuhan and Jingchu. Cai Linji's hot dry noodles are smooth and chewy, oily and fragrant and delicious. They have strong homesickness before eating, which is attractive to the appetite. When eaten, the fragrance is everywhere and the aftertaste is endless, so they are praised by the general public.

In the late 1920s, the first store opened on Manchun Road, Hankou. It was named "Cai Lin Ji" because of the two lush trees in front of the door, which meant a prosperous business and a prosperous source of wealth. In 1955, Cai Linji transformed from a private business into a public-private joint venture, and business flourished after the store expanded. Since 1966, Cai Linji has changed from a public-private joint venture to a state-owned state-owned enterprise, and the company's development has reached a higher level, and the hot dry noodles can be cooked up to 12,000 servings per day. In 1995, Cai Linji handled the registration of brand products and service trademarks, and the hot dry noodles variety was expanded to 8 varieties, and the snack variety was added to more than 40 types in four categories.

After 2008, Cai Linji introduced an innovative mechanism, relying on his own brand advantages, innovated in inheritance, expanded the industrial chain, changed the business model, and ranked at the forefront of the industry. Currently, Cai Linji has developed more than 100 stores across the country, with stores spread across Hubei Province and covering major windows in Wuhan. At the same time, Cai Linji has developed more than ten stores in Henan, Shanxi, Jiangxi, Shandong and other provinces. Customers come here and are praised by consumers. Cai Linji had already put on the wings of "Internet +" as early as 2013. You can "brush" your phone when you pay for meals, and you can enjoy more benefits when you go to a group buying website. You can also use the takeaway app to order food online and offline. The combination of omni-channel products, users and transactions are all Internet-oriented.

Cai Linji has carried out strategic cooperation with Suning, Hema Fresh and others, and has settled in Suning Store and Hema Fresh, creating a new model of cooperation in Hubei's local brands and retail formats. At the same time, we cooperated with Alibaba's reputation platform to open an unmanned smart restaurant, ordering online throughout the whole process, greatly saving customers' waiting time. Customers can also make reservations in advance to achieve "people are on the road, the dishes are in the pot, and they eat when they come", which also means that Wuhan has officially entered a new era of early online dining appointments.

With the cultural heritage accumulated over a century of years, Cai Linji has shouldered a new mission, developed a strategic model that combines modernity and tradition, and created a diversified, large-scale and modern food kingdom, writing a more gorgeous chapter.