broadcast: Founded in 1997, it is inspired by the poem "The Book of Songs" in the collection of poems: "The sprouts hundreds of grains, and the real life is true", which means hope, dissemination, and sowing. broadcast:Broadcast is committed to creating a fashionable but oriental brand culture, providing a new lifestyle and unique life experience for new women who pursue fashion while insisting on themselves.

Before 2005, broadcast: the products were fresh and simple, full of romantic pastoral atmosphere, and the design was extremely original, and once became the object of imitation and plagiarism by many colleagues. In 2005, Broadcast launched its international brand strategy, inviting the famous British designer Wang Tao as the brand design director, and made a new position on Broadcast and made every effort to create the Broadcast spirit that combines Western popular and Eastern culture. broadcast: At this point, it has transformed into an intellectual and elegant fashion women's clothing brand, insisting on providing high-quality and high-quality products and services to today's female consumers. broadcast: The spirit of broadcast is the elegance and intelligence in the bones, the attitude of thinking away from material things, the essence of fashion changes, and a soft and strong heart.

broadcast: broadcast always takes "adhering to all beautiful things" as the core value of the brand, and targets new women of the era with psychological ages around 25 to 35 years old as the target customer group. The product uses oriental language to interpret Western elements, which is implicit, generous and unrestrained. , a slightly neutral romance, revealing intellectual simplicity, reflecting the capable and elegant temperament of urban new women. Pay attention to matching and pay attention to changes and combinations to match different occasions, moods and personalities. Pay attention to detail processing, emphasize the emotions brought by fabrics and the freedom given by cutting, and gain feelings and resonance beyond the product itself.

Today's broadcast:Broadcast has nearly 700 stores and shopping mall counters across the country, covering 25 provinces across the country, and has settled in first-tier shopping malls in first-tier cities including Beijing, Shanghai, Guangzhou, Hangzhou, Nanjing, Wuhan, Zhengzhou and other first-tier cities. The annual market The share exceeds 1.8 billion yuan.