Brand Samples Brand Ranking

Brand samples

Sichuan Haocaitou Industrial Co., Ltd.

Industry： Self-heating rice , candy , Milk drinks , Lactobacillus beverages , drinks

If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.

Brand samples

Sichuan Haocaitou Industrial Co., Ltd.

Industry： Self-heating rice , candy , Milk drinks , Lactobacillus beverages , drinks

If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.

Brand Introduction

As a sub-brand that Haocai Toutiao focuses on building, "Xiaoshou" has had a topical gene from the very beginning. Many young people are familiar with the name "Xiaoshou" started with the TV series "Who Makes the Control of My Youth", so when Haocaitou launched the "Xiaoshou" brand, it caused a sensation at a very fast pace. In addition, the word "Xiaoyang" is also a folk saying in Northeast China. It is now popular all over the country. It is a kind of love and interesting nickname. It is also a pleasant provocation between friends, which can liven up the atmosphere and deepen friendship. These backgrounds have brought rich soil to the spread of "small sample" brands.

The choice of "small sample" as the brand name is also based on the company's special characteristics of the taste, taste and appearance of the product of Sour Q sugar. Sour Q sugar is higher in acidity than other similar products, making those who like sourness People can't stop, and at the same time, their taste is more elastic than ordinary gummy. After the outer layer is wrapped in sugar, each piece of candy is exquisite and transparent. The word Q means "small" and "super-super" and "small sample" is also small, but it is very personal, tenacious and stubborn, which fits the product characteristics.

At the same time, the target consumer group of sour Q sugar is the young people born in the 1980s and 1990s, and the word "small" has been widely mentioned and recognized in this group with the popularity of TV series and entertainment. Very popular. The young people born in the 1980s and 1990s are the independent generation. They have a broader horizon, full of vitality, and are under greater social pressure than their parents. Therefore, they have a rebellious and self-deprecating side in their personality and are brave enough to Express your personality and propositions and be brave enough to grasp the direction of your life. While they fight against the reality and the preset tracks of their parents, they will occasionally laugh at themselves and continue to move forward with strength. Haocai Tou is to influence such a group of people and communicate with them in the way they like, so Haocai Tou meets Xiaoyang and sparks a different kind of sparks.