The Rich Dad brand was born in 2001 and is a specialty brand such as Korean kimchi and side dishes, soy products, seafood sauce, chili powder, and Rich Dad's Selected Series Apple pears.

While inheriting the traditional skills of the Korean nation, the rich father continues to pay attention to the development trend of kimchi in South Korea and various parts of North Korea, absorbs the advantages of kimchi preparation in China's long-standing food culture, understands the taste needs of young Chinese people, and constantly innovates, develops, produces and sells. Series of healthy foods.