Brand Artisan Baking
Brand Artisan Baking
In 2011, "baking" was still a new thing for Chinese consumers, and the baking market had not yet developed. Because the founder of Zhanyi brand loves baking, he opened a small baking restaurant. During the baking process, I found a problem: it is too difficult to buy the right baking tool. Baking tools abroad are very expensive and there is no safe purchasing channel. Most domestic baking tools are provided for industrial use. They are rough in appearance and packaging, and the price is still very high, so it is inconvenient to purchase a single piece.
So how can we change this situation so that people who want to bake can buy the baking utensils they need at any time? The Zhanyi brand was born. From the initial baking molds to the current baking tools, baking raw materials and packaging, the Zhanyi brand covers almost all baking categories. As long as you want to do baking, you can easily buy everything you need in the exhibition art. Because the price of Zhanyi products is more affordable, the quality is more in line with the needs of home baking, the appearance is better and the packaging is more exquisite, it has become a well-known brand in the baking industry and is deeply trusted by consumers.
Zhanyi, a baking brand in China, has been committed to turning baking into a happy life experience since 2013, and is also an advocate of the concept of "easy homemade" healthy baking. At present, Zhanyi has about 1,200 products on sale, including four categories: baking molds, tools, raw materials and packaging, and its product line is constantly expanding. Zhanyi has brand flagship stores on Tmall and JD.com, both of which have good sales and has also entered Tmall Supermarket and JD Supermarket to support national distribution. Offline product sales areas have spread all over the country, and have cooperated with large supermarkets such as Yonghui (Super Species/Gold Label Store), AEON, Tianhong, Phoenix Department Store.
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