Miaojie Household Products comes from the TuP Enterprise Group, which has a history of more than 60 years in Taiwan, China. Miaojie is based on the concept of providing a healthier, convenient and relaxed life for modern Chinese families, and continues to launch products to meet consumers' higher living needs. So far, Miaojie household products have more than 200 household products in nine categories, including plastic wrap, fresh bags, mops, gloves, rags, cleaning cloths, disposable products, garbage bags, and fresh boxes.

With the hard work of the Miaojie team, Miaojie has spread across the entire Chinese market, covering 28 provinces, 273 cities and autonomous regions. In major stores and supermarkets, Miaojie's figure can be seen almost everywhere. In addition to traditional channels, in order to allow more young consumers to experience Miaojie products, Miaojie has now entered the e-commerce channel, and its products are sold on Tmall and No. 1 store. Miaojie is now moving towards the brand vision of "Have a home, there is Miaojie" with a steady pace.

Based on the concept of "innovation never stops", Miaojie continuously improves and upgrades its products at the TuP R&D Center, and collects feedback on actual use by consumers, constantly launching both technical and convenient features, and is in line with Chinese household use. Products that are used to. The Miaojie team believes that only by continuously improving the requirements for product quality can consumers feel Miaojie’s attentiveness in every link when using Miaojie products. The company continues to change and innovate, and has obtained the international quality system certification of ISO9001 in terms of quality. In order to achieve the convenience and happiness of home life, it provides world-leading products and services, and is determined to become a global leader in happy home life.

The formula of Miaojie PE plastic wrap is independently developed by the Tupu R&D Center. It strictly selects food-grade PE materials without adding plasticizers. After blowing, rewinding, and packaging, every production link has undergone numerous quality controls to strictly ensure product quality. . In order to ensure the functionality of Miaojie products, the TuP R&D Center will undergo functional experiments and consumer retention tests before the new product is launched, and even hand the product over to a third-party recognized testing center for verification to ensure the quality of Miaojie products. Make products gain consumers' trust and truly gain consumers' trust. In order to provide timely services, the consumer service hotline and official website address are marked behind the packaging of Miaojie products for consumers to consult with products. There are nearly 150 repair service points nationwide to provide services to the general public.

Miaojie has been deeply engaged in the local area for more than 20 years and has also become a partner of internationally renowned brands. Miaojie also took advantage of this opportunity to introduce advanced technologies and products into China. Miaojie and Japan Wuyu Co., Ltd. jointly developed cling film with Japan Rioyan Industry and Mitsui Chemical to develop a heat-resistant 180℃ high-temperature cling film. et al.; jointly developed Miaojie (black) aluminum foil/zero sticky cooking paper with Japan Toyo Aluminum AK. After its launch, it received a warm response and was loved by consumers.

Miaojie later cooperated with Disney to develop the Disney cartoon pattern (Disney) series of paper cups, becoming the choice for consumers' gatherings. In 2012, Miaojie cooperated with German chemical brand BASF to develop Miaojie magic decontamination wipes to help consumers do housework easier. In 2015, Miaojie cooperated with Japan's Nitto Dento to develop (develop) Miaojie Dust Sticker Master series products to solve the problem of consumers' dust in various scenarios, and it can be solved by all the dust.

Miaojie hopes to make all Chinese consumers "easy and beautiful" so she especially uses cute cartoon images as a brand character. He has orange hair, wearing an apron, and smiling, hoping that consumers can feel that using Miaojie can be "easy and wonderful". With the development of the times, the cute cartoon image has also been adjusted. From the old generation of housework experts to the new generation of fashionable housewives, the Miaojie brand hopes to let consumers understand that Miaojie focuses on housewives throughout China. Regardless of age or occupation, you can be "easy and good at being the leader" as long as you use Miaojie.