BESTSELLER was founded in Denmark in 1975 and was founded by Troels Holch Povlsen.

BESTSELLER designs and sells fashionable fashion and accessories suitable for urban women, men, children and teenagers. It owns brands such as JACK & JONES, MAMALICIOUS, NAME IT, OBJECT COLLECTORS ITEM, ONLY, OUTFITTERS NATION, PIECES, SELECTED, VERO MODA, VILA CLOTHES and other brands , with more than 1,600 direct stores in 27 countries around the world, currently has 12,000 employees and 35 branches in 29 countries; there are nearly 7,000 franchise agents operating the BESTSELLER brand.

BESTSELLER does not have its own processing plant, and we work closely with selected suppliers, mainly distributed in Europe and Asia; BESTSELLER has more than 50 designers for clothing style design and trend tracking.

In China, the company mainly operates four brands: ONLY, JACK & JONES, VERO MODA and SELECTED. Since entering China in 1996, the company has grown rapidly and currently has nearly 400 direct stores and more than 300 agent stores.