
VETERLILY

VETERLILY
"VETERLILY Bichengxuan" European and Korean fast fashion women's clothing brand has a brand new brand image and spatial atmosphere, mainly targeting women's clothing buyer designer brands that combine personality, fashion and nature, bringing uniqueness to customers to their customers Fun shopping experience, create a stylish women's wardrobe that is elegant and individual.
Consumer group positioning LOCATION
Crowd category: urban white-collar workers, designers, musicians, artists, college students, freelancers
Age proportion: 70% of the ages 18-30 years old; 30% of the ages 30-40 years old
Product price: 99-599 yuan in spring and summer, 139-1599 yuan in autumn and winter
Brand Advantages
Positioning advantages: Use fashionable, elegant and natural clothing culture to highlight the brand's artistic style
Wealth Space: Grasp the category trends that will grow faster in the future
Channel Space: Omni-channel, the only way for a new round of efficient growth
Model innovation: Profits are preferred for new customers every week, and all competitiveness comes from good service
Brand model: Based on the terminal, build a brand foundation
Product innovation: rich product categories, cost-effective product prices
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