ASH brand was founded in 2000 by two important figures in the shoe industry, French shoe designer Patrick Lthier and Italian entrepreneur Leonello Calvani. As a shoe brand, ASH has the artistic atmosphere in France. The soul is also equipped with Italian traditional craftsmanship and classic design style, with unique craftsmanship and originality, and is unique among many shoe brands.

Today, ASH has successfully expanded its products to extend from the original women's shoe series to complete brand style series such as men's shoes, ready-to-wear, handbags, accessories, etc. From design and production to marketing and promotion, ASH has completed all its own business. Currently, ASH has spread all over the world, with more than 600 retail stores and 200 flagship stores.