Superga
Superga
Superga is a century-old Italian national shoe brand founded in 1911. Originally known for making tennis shoes, including classic models, shortly after, Mary-Kate Olsen and Ashley Olsen joined Superga's American team as creative directors, and in 2012, it released a new work with its own brand The Row. , Superga New York store officially opened.
Superga was born in Dulin, Italy in 1911. Its founder was Walter Martiny. At that time, rubber soles were the main feature of the product. In 1925, the classic Classic 2750 was invented - the so-called vulcanized rubber-soled shoes. Since 1934, the brand has begun to develop other new series of shoes for professional sports and daily use. After World War II, Superga rebuilt the factory production line and invested in the development of high-quality footwear manufacturing. In 1951, the original company was merged into Pirelli and produced large-scale tennis shoes. In the 1970s, the sales of 2750 shoes continued to grow, so the brand joined the development of sports products and developed new technologies; in the 1980s, it began to develop clothing series products. In 2011 AD, Steve Madden obtained sales, marketing, and agency rights in North America.
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