ANOTA was founded in 2021. It uses the concept of "growthism" originated from Chinese classical philosophy as the underlying support for brand creativity, and creates core concepts such as "undefined", "spirit of life", and "future aesthetics". creation.

Interpret the concepts of "grownism" and "Grownism" from a new perspective of fashion and the future: explaining the relationship between the growth, evolution and natural state of all things.

By achieving innovation in materials, craftsmanship and design, we hope to create a diamond-based product that can be worn in multiple scenarios and is environmentally friendly and sustainable, and advocate the value proposition of "continuously exploring the essence of life inward".

ANOTA focuses on exploring life and future aesthetics as its brand concept, and hopes that every piece of work will be born for the pleasant wearer. ANOTA means "A-NOT-A", which believes that nothing should be defined and that anyone can express themselves in a comfortable way. ANOTA's choice to cultivate diamonds is in line with the aesthetics of contemporary consumers. It not only breaks consumers' impression of the "marriage" associated with traditional diamond brands, but also brings young people closer to the desire to use jewelry design to adapt to the style matching. "Life" is the first series launched by the ANOTA brand. The series design is inspired by the spine and vertebrae, hoping to reinterpret the two concepts of "growth" and "life". The "Sheng" series has now been available for selection of rings, necklaces, earrings and other styles.

Brand culture

In the philosophical wisdom of "growthism", the ancients explained the relationship between the growth, evolution and natural state of all things. In the process of getting along with nature, we must be sustainable and environmentally friendly and sustainable.

ANOTA uses the language of fashion and future to create an evolutionary worldview with infinite vitality, creativity and unpredictable. It is the Avatar in the fashion world, advocating the pursuit of the spirit and truth of life, building a unique civilized world, and looking inward to create. Taking metal and cultivated diamonds as the entry point, we will create environmentally friendly and sustainable fashion products that are "sustainable" and "future aesthetics" by achieving innovation in materials, craftsmanship and design.

The entire product line uses "spine" as an important creative element and a symbol of life support and evolution, extracting different forms from different life states. The main series is the "Life" jewelry series, forming an aesthetic system where the spine supports the continuous evolution, evolution, rebirth and rebirth of the spirit of life.