Italina (Group) is a foreign-funded enterprise group with an international perspective and strong strength. The founder of the group once visited Italy in the early 1960s, learned from the famous Italian contemporary jewelry design master, brought Italy's fashionable classical aesthetics and jewelry handicrafts back to Hong Kong to start a business. In 1969, the Italian Jewelry Factory Co., Ltd. and Itai were established. The Lena brand hopes that the "italina" brand will inherit Italian fashion and lead the world jewelry trend. In 1989, the group entered Zhongshan City, China to invest and develop the Italina Industrial Park, covering an area of ​​about 60,000 square meters. It has an electroplating factory, a gift box factory and complete supporting facilities. More than 1,000 experienced technicians and senior technicians are gathered. It integrates R&D, production and sales, and is currently one of the world's large-scale jewelry production bases.

The group introduced advanced testing instruments and equipment from the United States, Switzerland and other places, adopting nickel-free electroplating technology. After salt spray test, vulcanization test and accurate gold plating layer inspection, the coating quality is guaranteed and the product quality is outstanding in the industry. , and has been certified by ISO 9001, ISO14000, TS16949, and OHSAS18004. The main products include 7 major series, including jewelry, hair accessories, silver jewelry, watches, accessories, ornaments, and home accessories, more than 20 categories, and more than 500,000 styles. Advanced alloy production technology and rich product system have promoted the continuous development and growth of the Italina Group, and its products are exported to the United States, Italy, the United Kingdom, Australia, Southeast Asia, the Middle East and South America, etc.

The group has fashion R&D centers in Japan, South Korea, Hong Kong, Australia, Italy and the United States, and an international buyer team spread all over the world, bringing a steady stream of trends and design inspiration to Italina's fashion R&D, relying on trends in many countries. The center's R&D advantages and the rich resources of international suppliers bring one-stop services to Asian fashion women such as jewelry, watches, accessories, scarves, glasses, leather jewelry, floral weddings, home decorations, hanging decorations, ornaments, and ceremonies. Fashion products resources seamlessly connect international trends.

With its strong product development capabilities and professional advantages in leading fashion, the Group has become a designated jewelry manufacturer and partner for many internationally renowned brands. As a deep strategic partner of Swarovski, it has been authorized by Swarovski to use "CRYSTALS FROM SWAROVSKI -Using the Swarovski Elements" logo, it has provided gift customization services to well-known brands such as Chanel, Gucci, Mary Kay, Volkswagen, Procter & Gamble, Shiseido, Triumph, Mey Johnson, China Mobile, Bank of China and other famous brands. It was also the 2008 Beijing Olympics and 2010 Designated manufacturers of World Expo and Disney Alloy Jewelry.

As a foreign fashion enterprise group that entered the Chinese market in the early stage, Italina has become a world-renowned jewelry manufacturing company. It has hundreds of retail counters and store sales networks in China. With its international fashion sense and stable international quality, it is the first to create women. Fashion accessories matching aesthetics in various lifestyles such as business workplace, leisure and self-pleasing, feasts and parties, and sweetness have become a well-known fashion jewelry brand that Asia-Pacific women are familiar with and love and fashion benchmarks that lead the trend.