Qibu Co., Ltd. (formerly Qibu (China) Co., Ltd.) is a large group company with the comprehensive development, production and sales of ABCKIDS brand sports shoes, leather shoes, clothing, hat and socks and other children's products.

The starter takes "helping Chinese children and young people grow up healthily" as his corporate mission, takes "managing love with care" as his corporate philosophy, and "becoming the leader of China's children's shoes and clothing industry and let the world's children's shoes and clothing industry align with China" as his corporate Vision is committed to conveying ABCKIDS’s brand concept “Because Love” and the brand culture that inspires children’s creativity to every consumer.

The company promotes production process and lean, has a leather shoe production base in Zhejiang, a sports shoe production base in Quanzhou, Fujian, and a clothing product research and development base in Guangdong. By integrating regional effective resources, a strong production system is formed to ensure products. Delivery time, reduce costs and improve efficiency.

At present, Qibu (China) Co., Ltd. has more than 2,000 sales outlets across the country. ABCKIDS ranks among the top in the Chinese children's products industry with its excellent brand reputation, good integrity and stable market share.

Loyal partner who cares about children's creativity—brand role

ABCKIDS is a lifestyle brand with love and creation fun, advocating the creation of children's smart life. The brand stimulates children's infinite imagination and creativity by interpreting the stories of friends exploring and discovering the beautiful world together. Build an imaginative and fun-filled lifestyle to provide children with unique creative products and colorful and vivid life experiences.

Adhering to the brand culture spirit of "because of love", ABCKIDS takes "helping Chinese children grow up healthily" as its mission, and provides high-quality products for the healthy growth of hundreds of millions of Chinese children with professional production technology, forward-looking product design, and strict quality control. product. ABCKIDS people believe that taking care of children is a big step, and changing the world is a big step!

Inspire children's infinite imagination and creativity—brand concept

ABCKIDS takes "helping Chinese children grow up healthily" as its mission and put forward the brand slogan "Because of Love Justforlove". It is recommended to use love, care for children, and inspire their infinite imagination and creativity.

Hong Kong and European designers work together to create—ABCKIDS International Creative Children’s Products

ABCKIDS joins hands with Hong Kong and European designers to inspire the theme of product creation with wonderful things around the world to create the most fashionable and cutting-edge creative children's products. Provide a child-interesting dressing experience for the urban lifestyles of children in modern urban families and children.

In 2013, ABCKIDS implemented love from the small to the big, and proposed the product concept of "A+ Excellent Product, Love from the details". Through fabric selection, cutting layout, accessories application and other means, we can create a product design that is closer to children's growth and activities. Carefully consider the most overlooked details and adhere to the principle of high unity of comfort and safety. ABCKIDS's brand culture "Because of Love" is silently deposited into every detail about children's products!

International Children's Creative Life Center to create an imaginative terminal experience

The ABCKIDS brand store format is mainly SPA mass sales, supplemented by cultural props and scene shaping. A SPA mass-traded experience hall with the core cultural theme of "Love and Creation". ABCKIDS is set in the background of telling children that they explore and discover the beautiful world together, and builds a lifestyle experience space full of imagination, fun and children's growth, and reflects the theme of "the fun experience of love and creation" as the core value. Shop.

The store is softly decorated and uses compass carpets, earth-patterned suitcases, glider props, trophys and other props and patterns to create an imaginative and fun-filled experience space.

The white cash register, paired with wood stripes, is simple and elegant, making it more textured. The image wall back panel adopts openwork techniques to carve various science fiction cartoon images, which are very imaginative and interesting, all reflecting the brand positioning of ABCKIDS brand to "stimulate children's creativity".