Gb Goodbaby Brand Ranking
Brand Introduction

Founded in 1989, Good Child Group is one of the important members of the world's children's products industry and is currently the largest enterprise group specializing in children's products in China. Good Child Group adheres to the concept of "health, wisdom, and love", with the purpose of "caring for children and serving the family", specializes in the research, development, manufacturing, distribution and retail of children's products, and provides a full range of maternal and child products for families all over the world. "Good Child" has the title of "famous protection" in the children's goods industry in China. "Good Children" care about and accompany the healthy growth of babies around the world, providing every family with scientific parenting programs from pregnancy preparation period to preschool. "Good Children" prepares thousands of children's supplies such as children's strollers, children's beds, dining chairs, children's clothing, and nurturing supplies for the children, and provides young parents with a comprehensive range of professional parenting networks, parent-child clubs, call centers, etc. A gap service method.

We are mainly engaged in the research, design, production, marketing and sales of strollers, children's car seats, cribs, bicycles, tricycles and other children's durable products.

Over the years, we have established a strong leadership position in the global durable children’s products industry with an excellent and effective business model. In the past few decades, we have successfully established famous brands in China and around the world, with an internationally leading R&D system in the industry, a broad and effective global distribution network, a stable and complete manufacturing and supply chain management system, full of dreams , passionate and professional and enterprising management team. In addition, as one of the earliest children's durable goods companies established in China, we also have the advantage of pioneering the Chinese market, where there are huge industry barriers.

Since the establishment of the Group, we have been determined to take the path of creativity and have determined our business strategy for independent research and development. Since the early 1990s, we have been making strategic plans around the world, from establishing R&D institutions to expanding R&D centers, and are committed to building a comprehensive global R&D system. As of December 31, 2010, we have established 5 R&D centers around the world, with more than 330 professional creative R&D and design engineers, forming innovative R&D with cutting-edge market research as the source and creativity, design and development as the basis. The system ensures the strong overall R&D capabilities of good children and continuously consolidates and strengthens the leadership position of good children in the global durable children's products industry. We have obtained a total of 4,465 Chinese and overseas patents, which is far ahead of our peers.

In China, the group mainly uses its own brand to design, produce and sell products, mainly including "GB Good Kids" and "Xiaolong Habi HappyDino". They both have wide recognition and reputation and occupy a far-leading market share. As of December 31, 2010, our distribution network includes 498 distributors, 1,687 department stores and hypermarkets, and 5,785 maternal and child products stores through which we sell products. In overseas markets, we establish strategic partnerships with local distributors or internationally renowned brands to sell products using our own brand third-party brands. As of December 31, 2010, we have overseas markets with 32 international distributors and 82 international distributors as of December 31, 2010. A brand has established a cooperative relationship.

Our business is backed by efficient and stable production control and supply chain management systems. By establishing procurement, production and safety monitoring standards, prudently managing production facilities in Kunshan and Ningbo, limited outsourcing to reliable third parties, and actively monitoring logistics systems, we maintain the supply chain well. As of December 31, 2010, our production and supporting facilities in Kunshan and Ningbo, China cover a total area of ​​329,504.07 square meters.

We have a nationally recognized laboratory in China and have leading testing equipment, technology and engineering technicians in the global durable children's products industry, effectively ensuring the quality and technological leadership of our products. Since the founding of the Group, we have always adhered to the corporate philosophy of "caring for children, serving families, and giving back to society", and are committed to continuously providing innovative, safe, fashionable and practical products to children around the world. In 2010, we were the first to introduce the green development concept of "from cradle to cradle" in the global durable children's products industry, making strategic plans for the company's longer-term future, and taking on our social responsibility as an industry leader. We will strive to integrate green concepts into the R&D and operation links, provide parents, children and their environment with a healthy and friendly product, and create a better living environment for our children and a clean and pollution-free earth.

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