The 1919 brand was established in 2010 and is affiliated to the 1919 Liquor Platform Technology Co., Ltd. Yijiuyijiu Liquor Platform Technology Co., Ltd. is a leading enterprise in the domestic direct chain sales of alcoholic beverages with 14 years of marketing experience in the traditional wine industry and has achieved a market performance of nearly a hundred times in 6 years of performance.
Yijiuyijiu Liquor Platform Technology Co., Ltd. has a total of five operating formats, including 1919 liquor chain supermarkets, 1919 imported liquor stores, 1919 shopping mall stores, 1919 liquor online malls, and 1919 strategic cooperative distributors. With advanced management concepts, leading marketing strategies and a complete information chain management system, 1919 has nearly 200 direct-operated retail stores in 15 provinces and 36 cities. In 2015, it will cover 31 provincial administrative regions across the country. There are 1,800 sales outlets. 1919 innovatively crosses the multi-level turnover of dealers and terminals at all levels, cut off the layers of price increase and expenses in the middle link, achieving 0 distance from manufacturers and 0 distance from consumers, ensuring 100% absolute low price and super high cost-effectiveness. ; Through the first 4M full-process quality control system, consumers can purchase absolute original bottles of real wine and ensure 100% global quality; through the development of e-commerce, immediate service upgrades and the full activation of the CRM member value-added system, Consumers receive absolutely 100% comprehensive and in-depth services. "Intelligent supply, electronic finance, three-dimensional market, and full-chain marketing" - Under the guidance of this core strategy, 1919 was rooted in the Chinese market, met consumer needs, fully valued and relied on information technology, and successfully created a successful career. The unique business model of "online + offline" will establish a three-dimensional information wine sales platform that effectively combines online and offline and has three-dimensional linkage. 1998: Entering the liquor sales industry as a dealer 2004: The first development of a rice wine brand with independent intellectual property rights 2006: Opening the first 1919 liquor professional supermarket chain 2008: Establishing the 1919 chain headquarters 2010: For the original company Carry out standardized management construction and start shareholding reform, renamed Sichuan Yijiuyijiu Enterprise Management Co., Ltd., and establish the company's strategic goals for listing. In 2011: invested huge amounts of money to launch the 1919 operation information system matrix, and completed modern information management systems including procurement, warehousing, logistics, call centers, e-commerce, CRM member management, etc.; 1919 Liquor Online Mall was launched for trial operation, direct operation in Chengdu The number of chain stores has reached 34. 2012: Management will be carried out according to the requirements of listed companies and the development plan for the next three years will be determined.