Zig-Zag Brand Ranking
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Zig-Zag

Zig-Zag

ZigZagGB (France)
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Brand Introduction

In the Battle of Sevastopol in 1879, a French soldier (also known as "Zouave")'s dirt bucket was interrupted by stray bullets. He was always smart and had a brilliant idea to roll the tobacco out of paper torn from the gunpowder bag. For over 140 years, the image of Le Zouave has been adorning every Zig-Zag product in a tribute to the creative warriors.

In 1894, the Braunstein Brothers perfected the packaging process so that paper could be automatically distributed from a booklet at a time. They filed for invention patents and named the new product "Zig-Zag" after the Z-shaped form formed when woven paper was pulled out of the box. This revolutionary process has become a new packaging standard that is still in use today.

In 1900, the Zigzag Paper received international recognition when it won a gold medal at the World's Fair in Paris. Six years later, Zig-Zag was registered as a trademark and enjoyed a high reputation all over the world.

In 1966, the Zig Zag logo was used as a bill/poster design for the performances in San Francisco, for the Avalon Ballroom at Janis Joplin and the Quicksilver Messenger Service in the '66 summer. The creators of the poster (Mouse and Kelley) were not officially licensed, but put quotes at the bottom of the poster: “You don’t know what’s about copying and copying will not hurt you.

In 1969, the Captain's Zigzag Battle was created. Use "Captain Zig-Zag to want you!" to describe the Zig Zag person who is similar to "Uncle Sam". Down. Although it has not been a sport for decades, many still refer to Zig Zag's people as "Captain Zig Zag".

In 1992, Dr. Dre released his solo album "Chronic", paying homage to the Zig Zag scroll paper on the album cover; the portrayal of himself in the Zig Zag logo.

In 2018, Zig Zag introduced organic hemp rolls and ultra-thin paper cones.

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