Beijing Zhenglin Culture Group Co., Ltd. (formerly Beijing Zhenglin Culture Co., Ltd., hereinafter referred to as Zhenglindian) is an enterprise dedicated to the dissemination of guqin culture and providing enterprise-level services to the industry. In 2013, it was founded in Beijing by Zhang Hanlin, a disciple of contemporary guqin master Wang Peng.

Zhenglin Palace will make full use of the high-quality industry resources and rich industry experience that it has accumulated to help the upstream piano factory to build and manage brand while making high-quality pianos, and build a connection with the vast number of piano friends, piano museums, training institutions, and guqin teachers. The platform helps the majority of piano friends choose the good guqin that suits them and find the surrounding good guqin halls and good guqin classes. While promoting the Internetization of the guqin industry, using the power of the Internet to promote the all-round and efficient dissemination of guqin culture, so that more people can know and understand guqin.

Complete the transformation from a traditional guqin manufacturer to providing enterprise-level services to the industry: Based on its own industry experience, we sort out the pain points such as no standardized specifications for industry product production, poor consulting and circulation in the Internet era, and irregular operations of some enterprises, and based on this as the basis The industry provides information services. While providing the industry with enterprise-level services of to B-end, it also provides one-stop information gathering and query services such as "surrounding piano halls", "guqin teaching", "guqin books and tools" for the to C-end, helping the majority of piano friends find The piano, courses, training, books and tools suitable for them form a complete business closed loop.

Zhenglin Hall consists of "Beijing Zhenglin Hall Art Co., Ltd.", "Beijing Zhenglin Network Technology Co., Ltd.", "Beijing Zhenglin Hotel Catering Management Co., Ltd.", "Beijing Zhenglin Hall Town Operation Management Co., Ltd.", " Beijing Zhenglin Investment Management Co., Ltd. is composed of. Zhenglin Palace takes guqin as the core theme to create a platform for guqin product research and development and production, investment and financing of guqin intangible cultural heritage industry, guqin trade/monetization, guqin cultural town real estate, guqin industry Internet resource integration platform, guqin cross-border tertiary industry culture The comprehensive closed-loop guqin culture industry chain integrating art space, art furniture and art derivative research and development and production, etc., will use the power of the Internet to promote the "popularization" development of guqin.

So far, Zhenglindian has 10 successfully registered trademarks in the international classification scope and has written more than 100 patented products.