In 1996, Zhang Bingbing Hotpot Butter was founded. The brand was born for nearly 30 years. After time precipitation and accumulation, it has created a professional, diversified, refined and branded management, production and operation path. Zhang Bingbing's hot pot butter brand has upgraded its strategic strategy in 2020, taking "safety" as the primary standard, opening up the control of the upstream, middle and downstream sections, forming a 360° safety closed loop; PICC has been insured for four consecutive years, safely escorting 10,000+ hot pot stores. From 2013 to 2022, Zhang Bingbing Hotpot Butter has launched seven major industries' first products, leading the development and creation of butter products with innovation.

On May 18, 2024, the company held a Shanda Brand Strategy Release Conference, where the joint-stock company establishment ceremony was held, and the company name and brand name were unified to achieve brand focus. Since then, the earliest joint-stock company in the butter industry was born!