Xiao Laowu Brand Ranking
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Xiao Laowu

Xiao Laowu

Chongqing Shuaike Food Co., Ltd.
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Brand Introduction

In the 1980s, Mr. Xiao Deqing and Ms. Yi Guiying, founders of Xiao Laowu brand, joined the Chongqing hot pot industry with the tide of reform and opening up. At that time, the booming development of Chongqing's hot pot industry also drove a huge hot pot butter market. Chongqing Shuaike Food Co., Ltd., established in 2001, is one of the earliest domestic companies specializing in the production of hot pot butter. In the same year, it registered the "Xiao Laowu" trademark and officially embarked on the road of brand development. For more than 20 years, the company has always adhered to the business philosophy of "making conscientious food and creating an honest enterprise" and has become an important strategic partner of many large hot pot restaurants and terminal channel merchants at home and abroad.

"Xiao Laowu" is the creator of pure hot pot butter. Due to various reasons such as region and climate, the free-range pasture of high-altitude areas is more mellow. In order to ensure the quality of butter, the company established a raw material base in Xinjiang and Inner Mongolia in 2012 to ensure the supply of high-quality butter, and established its own base by investing in or controlling bulk raw material companies. At the same time, first-class equipment and advanced technology are introduced to keep the original fragrance and nutrients of the butter from being destroyed. During the annual maturity season of raw materials, production can be directly purchased, screened layer by layer, and strictly controlled to meet the five strict quality standards of Xiao Lao Lao. With the continuous development of the company, Xiao Laowu has completed the strategic layout of the entire industrial chain from butter to hot pot base.

After decades of silent hard work, Shuaike Food now has full cold chain transportation, two raw material bases, and a garden-style factory covering an area of ​​more than 48,000 square meters. The products cover a variety of butter, hot pot base, chicken essence, and customized processing. A large modern food production enterprise with a comprehensive business structure and sales network have spread all over the country, producing more than 600,000 tons of butter and base materials annually. In 2019, we signed a cooperation agreement with the School of Food Science of Southwest University to establish a multi-faceted, multi-level and multi-field industry-university-research cooperation system and a "practice base" to promote product professional development and jointly develop high-end healthy base materials to give back to consumers. In 2021, Xiao Laowu hot pot base products were updated, iterated, innovative and optimized, and the brand's new positioning "Eat hot pot frequently, eat Xiao Laowu", forming a brand-specific visual communication symbol and visual trend, leading the new trend of hot pot butter base, It has provided help to help customers develop the market and push the hot pot industry to a longer future. It has always been at the forefront of the industry and has become a modern first-class butter hot pot base manufacturer.

In the future, Xiao Laowu will always adhere to the corporate philosophy of innovation, craftsmanship, perseverance and health, adhere to quality standards, use craftsmanship to serve the hearts of the people, inherit the essence of Chongqing hotpot, achieve the beauty of simple and healthy life, and let professional, delicious and healthy products enter more Multiple families.

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