The company was established in 2000 and is located in Pingjiang, Hunan, the birthplace of Latiao.

Since 2002, we have focused on spicy strips, focusing on inheriting authentic spicy strips in Pingjiang, and promoting the healthy development of the spicy strip industry. Many scientific research results have been awarded by the government, constantly guiding the industry to upgrade healthily, and have been widely reported by the media.

In 2009, the spicy prince spicy strips were launched. The taste was neither soft nor hard, and the chewyness was moderately popular among female college students.

In 2014, the raw materials of spicy prince spicy strips were upgraded and natural flour was used to make them without additives, opening a new era of healthy spicy strips industry.

In 2016, the taste of spicy prince was upgraded and the "very spicy" spicy spicy strips were launched. High-quality upturned peppers are used without adding chili essence. They are made of independent small packaging, clean and hygienic, and easy to share.

In July 2017, the spicy prince once again upgraded the raw materials and launched the 520 version of the spicy prince. 5 means not adding 5 chemically synthetic sweeteners, that is, no saccharin, saccharin, aceme, neolith, and aspartame; 2 means using two healthy raw materials: natural flour and non-GMO rapeseed oil; 0 refers to starting from scratch, creating a 100,000-level GMP clean workshop in the industry earlier, using pharmaceutical standard production specifications to produce spicy prince spicy strips.

In October 2018, based on 2017, the pigment was cancelled and the upgraded version of 520 Spicy Prince was launched again.

In 2019, Masaka Prince launched a slightly spicy flavor.