Hunan Mala Prince Food Co., Ltd. (formerly Hunan Yufeng Food Industry Co., Ltd.) is the founder of healthy spicy strips. It was established in 2000 and entered the spicy strips industry in 2002. It is committed to inheriting the authentic spicy strips and promoting the natural health of spicy strips. , promote the healthy development of the spicy strip industry. Its brand Mala Prince is the leader in Changsha spicy strips and has a high sales volume in Changsha.

In 2009, the company launched the authentic spicy strips of spicy prince, which inherited the spicy flavor of the authentic spicy strips from the origin of the spicy strips, which are deeply loved by young people. In 2014, the raw materials of spicy prince were upgraded and natural flour was used to make them without additives, opening a new era of healthy spicy strip industry. In 2016, the spicy prince packaging was upgraded to crown red packaging, using independent small packaging, clean and hygienic, easy to share. In 2018, the spicy prince once again upgraded the raw materials, using non-GMO rapeseed oil without adding saccharin, saccharin, aceme, neosweet, aspartame, and chemical pigments, guiding the industry to take a big step towards healthy development.

In April 2019, the "Wei Ma Spicy" flavored spicy prince was launched, which gave the authentic spicy strips two flavors: "very spicy" and "Wei Ma Spicy" to allow consumers to enjoy authentic spicy strips. There are more options. In January 2020, Spicy Prince does not contain preservatives, making the product healthier. In 2020, Mala Prince and Pingjiang Vocational School jointly built a spicy strip class in September. In October, Mala Prince and Pingjiang Food Industry Association opened.